Credit Direct Restates Commitment to Innovation


Credit Direct Limited (CDL), a member of FCMB Group Plc and one of the market leaders in the provision of unsecured consumer loans to individuals in Nigeria, has again raised standards in customer experience and employees’ engagement by inaugurating its new head office in Lagos.

According to a statement, CDL, established over 10 years ago, is a non-bank financial services company with operation in 25 states across Nigeria, including Abuja.

The company, which has a staff strength of over 1,000 employees has given out over 1.5million loans worth over N150 billion since it began operations.

“With an active customer base of over 200,000 individuals in the public and private sectors, Credit Direct is poised to continue leading the market with its innovative offerings and excellent customer experience, as attested to by its teeming customers,” a statement from the firm explained.

Speaking at the inauguration ceremony, the Chairman of CDL, Mr. Ladi Balogun said: “This edifice is another milestone in the history of Credit Direct. It is a reaffirmation of our commitment to raise the bar in the manner in which we operate and the kind of environment in which we provide services.

“We are excited that within 10 years of the establishment of Credit Direct, the company has added significant value to Nigerians and the country in general.”

Balogun, who is also the Group Chief Executive of FCMB Group Plc, assured that FCMB Group would continue to invest in projects and initiatives that would develop entrepreneurship.

Also speaking, the Managing Director of CDL, Mr. Akinwande Ademosu said: “Our story changed the face of the financial services sector, the people we are servicing today are those not well served (underserved) and unserved by the conventional financial services sector.

“We believe so much in the future that has been created – from just giving out loans to giving our customers peace of mind’’.

He added that with its wide national reach, robust financial strength, top of the range proprietary technology and dedicated workforce, Credit Direct has translated its offerings into making real positive impacts on the lives of many Nigerians across different socio-economic strata in line with its vision to be the preferred financial services partner in Nigeria and beyond.

“As the company embarks on this new phase of development, its growing variety of innovative products and services are focused on creating exceptional customer experience among its ever-evolving customer base,” he added.