Airtel Backs ‘Dating Game’

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Emma Okonji
Airtel Nigeria has announced its partnership with EbonyLife TV to sponsor the maiden edition of the Dating Game, a show that has been airing in over 25 countries.

Dating Game Nigeria will offer contestants who are single, a chance to find love by asking three hidden suitors a number of questions. Whoever the contestant thinks gave the best answers would be chosen and gets a chance to go on a date with the man or woman who asked the questions. In the following episode, the audience gets to see what happened on the date and whether the couple wants to see each other again.

Airtel said it was excited about the new show because it would offer a credible and exciting platform to connect more Nigerians, deepen friendship bonds as well as offer real delight to television viewers.
Commenting on the partnership with EbonyLife TV, Chief Commercial Officer, Airtel Nigeria, Dinesh Balsingh, said: “Connected people are inspired people. We connect our people to each other, empowering them to create opportunities, dream big and live well.

“I am pleased with the partnership with EbonyLife to deliver the maiden edition of the Dating Game Nigeria to the homes and smartphones of our esteemed telecoms consumers.
“Without a doubt, the vision of the show aligns with our philosophy of connecting people and Airtel will not relent in its quest of creating and supporting credible and exciting platforms that will further unite us as Nigerians.”

EbonyLife TV recently reached an agreement with Sony Pictures Television to produce a modified version of The Dating Game in Nigeria.
CEO of EbonyLife TV, Mo Abudu, was excited about the new television production.
She added: “Dating Game Nigeria is for anyone who is single and searching – it’s a fun way tomeet interesting people and maybe find that special one.”

Shoprite Unveils Promo
One of the leading South African store brands, Shoprite has commenced daily prize give away totalling N1 million to celebrate its anniversary among various in-store promotions.
The promotion tagged, “the Birthday Jackpot” kicked off from 30 July and would end on 27 September 2018.

According to Carl Erickson, General Manager, Shoprite Nigeria, “to participate, customers simply have to purchase three or more of the participating products.”
He said, “Once all the items have been rung up at the till, the cashier will inform the customer if they have won and participants stand a chance to win from N5, 000, N50, 000 and N250,000.
“With this promotion we want to reward our customers for their loyalty. It’s not only a celebration of Shoprite Nigeria’s birthday, but also the people – staff and customers – without whom our business would not exist.”

According to him, customers can enter the Birthday Jackpot as often as they wish, provided a minimum of three participating products is purchased every time.
He named participating products to include Aquafina, Bounty, Pepsi, Mars, Milo, Molfix, Ocean Beach, CloseUp, Heineken, Nescafe, Sunlight, President Margarine, Nestle Golden Morn, Cooks, Hollandia Yoghurt, Golden Phoenix, Dettol, Amstel Malta, Five Alive, and Jameson Irish Whiskey.