‘Determination Drives High Standards in Creativity’


By Ugo Aliugo

When one is guided by the philosophy of “Nothing is impossible in life” combined with determination, focus and high work ethics, there is a defined and clear path to success. This has been the guiding ethos of for Ayodeji Atunwa the COO of Vyrus Digital Engagement-a subsidiary of SO&U Group. Deji’s knack for the high creative standards always comes to bear in the Agency through its ideas and outputs for its enviable and growing client base. Indeed, he is a practical example of the creative power of today’s youths, especially in a field where imagination makes the difference between success and failure.

Deji’s core competencies are in the areas of design and branding, which have been his focus since 1999, when he began his advertising career saw him sojourn to the United Kingdom.
This gave him the opportunity to sharpen his skills in marketing communications, as such when he rejoined the SO&U Group in 2014, he was good to go on his first major task was the management of the Globacom account, unarguably one of the nation’s biggest telecom brands.
Without a doubt, he proved his mettle with on the Globacom account, and in 2016, he was elevated with the role of founding COO of Vyrus, where he leads a team of young and highly dedicated professionals to churn out ideas that have contributed immensely to the repositioning of big clients such as Unilever, Tsogo Sun Hotels, Globacom and the Akwa Ibom State Government to mention a few in the short time.

 doubt, Deji remains one of the brightest and best creative heads in the industry and has won for himself the applause of clients across high profile sectors including telecommunications, oil and gas, finance, manufacturing, education and hospitality, as well as FMCG, across two continents.
With these footprints and an unrelenting zeal, it is safe to say we are yet to see the best of Deji Atunwa even as he insists that his best is yet to come.