Ugo Aliogo and Esther Ehoche
As part of efforts to promote innovation and engagement among technology startups, a digital marketing agency- Intense Digital Marketing recently organised capacity building for technology startups founders.
Speaking at the event in Lagos over the weekend, the Chief Marketing Officer, Intense Digital Marketing, Leye Makanjuola, said the event was aimed at providing young technology startups founders the opportunity to network and build their capacity from the experiences of other well established technology startups.
He also noted that a lot of technology startups founders donâ€™t create time to interact, share ideas and learn in order to improve their skills, pointing out that interaction and networking are important to scale growth.
â€œIn our years of doing business in Nigeria, we found out that a lot of technology startups founders are always busy with work. But they don’t realise that networking and interaction are very important. People made mistakes they could have avoidedâ€, he said even as he noted that networking can help them save, time money and resources.
Makanjuola stated that the vision of the firm was to grow into an ecosystem where technologies companies can spring up from to impact the Nigeria economy positively.
Furthermore, he said that it is important to have a community where these technology startups can help themselves, by sharing ideas and collaborating on projects, adding, â€œthey can also learn from the experience of other experienced entrepreneurs.â€
He explained that the initiative was inspired due to the understanding that innovation is key driver for sustainability and growth.
Makanjuola said: â€œWe believe that technology startups will be one of the major opportunities to grow the Nigeria economy. Technology is one of the foremost industries free from bureaucracy and hardship. Internet can help you achieve a lot such as online selling. With joint efforts, in the next 10 years, we hope to see 100 of Nigerian technology startups become global companies such as Uber, Amazon, and others. In our database, we have almost 1,000. But we are selecting those that match our profile.
â€œOur criteria for selection, is that, you are a startup and working on a technology based business and not more than three years. Some of the startups that here, are less than three years old, but they are successful. They should also be people we can make an impact on and can add value to communities. It is a mix of different things to communities. This is the first step in the series of event where we collect lots of information, know the challenges these startups are facing and organise training for them and equip them with the skills they need.â€