Chivita Active Fruit Nectar Wins LCCI Brand of the Year


Chivita Active Fruit Nectar emerged as Brand of the Year at the Lagos Chamber of Commerce and Industry (LCCI) 2018 Awards, held recently.

The LCCI annual award is to celebrate iconic brands and corporate institutions that have distinguished themselves. The event was attended by prominent business leaders across various sectors.

The LCCI’s Brand of the Year 2018 Award is seen as a befitting recognition for a brand that has maintained leadership through superior quality and an innovative approach to integrating active consumer lifestyle and their needs, and reinforces Chivita Active’s growing popularity as a high quality wholesome fruit juice and an enabler for a healthy active life.

Chivita Active is filled with the power of Vegetables and Fruits perfectly blended with the goodness of vitamins and fibre with no preservatives. It is currently one of the fastest growing and most happening juice brand, a benchmark of quality and innovation in the Nigerian juice market.

Speaking on the awards, Director-General, Lagos Chamber of Commerce and Industry, Muda Yusuf, stated that the annual LCCI Awards recognised, celebrated and promoted institutions and brands that have exhibited the core values of best business practices, growth through innovations and have positively impacted the society.

”Our Brand of the Year, Chivita Active, emerged the top brand in the highly competitive category following a pain-staking selection process, robust research and extensive market intelligence. The brand has grown through innovation and is positively impacting on society by encouraging consumers to embrace wellness through active health,” he stated.

Responding on behalf of Chi Limited, the company’s Managing Director, Deepanjan Roy, expressed appreciation for the LCCI’s Brand of the Year recognition to Chivita Active Fruit Nectar.

“At Chi Limited, we have dedicated years of innovation and commitment to high quality products with the ultimate goal of customer satisfaction. The LCCI Brand of the Year 2018 Award to Chivita Active is a proof that our efforts are appreciated by consumers and that Chivita Active has become one of their favourite juice brands,” he said.

He further added that the company’s passion to go the extra mile to produce the highest quality products that nourish the consumers and help them fulfil their aspirations has led to “an increasing number of satisfied consumers who are embracing Chivita Active’s call to start their personal journey of wellness through active health.”

The LCCI Brand of the Year 2018 Award is the latest in recognition for Chivita Active. In 2017, Chivita Active was honoured by Marketing World Award for “Best Use of Packaging” for its ambient and aseptic packaging, as well as cutting edge designs that allows for the best delivery.

Chivita Active Fruit Nectar is available in four exciting blends of 6 Citrus Fruits and the Vegetables + Fruits variants: Carrot and Orange, Beetroot and Grape, Beetroot and Apple.