Royal Salt Limited, a leading producer of industrial and domestic salt, which includes Mr. Chef iodized salt, has signed Mercy Johnson as its ambassador. According to the company, the artist was appointed to help the brand drive the importance of Iodine in consumers’ diet and position the brand as a strong supporter of the healthy lifestyle.
One of the directors of Royal Salt, Chief Reggie Uduhiri said: “As the number one salt brand in Nigeria, Mercy Johnson is the ideal personality that encapsulates what the Mr. Chef brand stands for today; she is a homemaker, a good mother and wife and a prolific actress that appeals to almost everyone, giving us joy and entertainment.†She is better suited to help us spread the message to Nigerians on the joy Mr. Chef brings to homes beyond adding taste to life.
Another director of the company, Mr. Lawal Idirisu, another director of Royal Salt said: “We are pleased to be joined by the exceptional Mercy Johnson. She is the person we have been looking forward to partner with for some time due to her story, her values, and appealing personality.†We are glad to have reached an agreement with her.
For us at Mr. Chef, we believe our customers always come before everything else. Therefore, we have decided to make it a priority to share the essential nature of our product with our patrons and the public. We hope the amazing Mercy Johnson will be able to greatly assist us with using her platform to tell the Mr. Chef story.
The actress was excited about her unveiling and revealed that she can’t wait to start sharing the joy Mr. Chef salt gives to mothers and the many interest and values she shares with the brand that made her jump at the opportunity of a relationship. She said that the brand has become a stable in many Nigerian kitchens. She hopes to help enlighten Nigerians on iodine and the impact of iodine deficiency to normal human development.
The occasion recently took place at Radisson Blue hotel, Ikeja GRA, in the presence of the media, Distributors and other stakeholders. Royal Salt is a Fast Moving Consumer Goods production company with a rich history within the Nigerian Market. Royal Salts has been improving the quality of life of its consumers by providing a reliable supply of high-quality and healthy Iodized Salts. They produce Uncle Palm and Mr. Chef iodized salt which is readily available in the market.
