PLAY Brand Ambassador, Olamide Launches Channel


Emma Okonji

Brand Ambassador of PLAY, Olamide aka Baddosneh, has launched his much anticipated music and lifestyle channel, Voice Of The Streets (VOTS) on PLAY TV.

This comes as the artiste celebrated his birthday on the same day and gave out 100 PLAY decoders with 12 months free subscription to reward his fans for their loyalty to him and his music over the years.

VOTS is expected to deliver the best in showbiz bringing in the best street music, lifestyle, reality shows and entertainment news across Nigeria.

The channel will also offer rich local contents on events, documentaries, red carpet events, features, interviews and many more.

The Channel Manager of Play TV, Ms. Blessing Ezeala described the station as “100 per cent music, lifestyle and entertainment Channel showing exclusively on Channel on Play TV.

According to her, “VOTS is the first channel in Nigeria which is owned by an artiste. This channel will have huge viewership across Nigeria especially with young people from the grassroots who are keen to immerse themselves in real knowledge of the trends emanating from real music and entertainment in Nigeria. It will also serve as a platform for up and coming artistes to promote themselves. VOTS aims to be the first choice for not only Olamide’s fans but generally for young aspirational Africans who love street music, pop culture, music and entertainment.”

Commenting on the launch, Olamide said: “This is just the beginning of good things to come to entertainment industry in Nigeria. In Play TV, we have a collaborator that enhances our offering of local contents to our fans. For me and my team, we have always aimed to launch a channel that will speak for the streets and so when the opportunity came up, the choice of Play TV and the launch of VOTS for us is significant as it will cement VOTS as the leading Music and Entertainment Channel in Nigeria and Beyond”.

Also expressing his excitement for the launch, one of VOTS’ channel partner, Stevenator, said: “The Street is within us all. It is the aspirations, inspirations, perspirations and finally the achievements that keep us going every day. VOTS represents the voice that will tell these stories to the world. I am therefore full of joy that finally the street has found a voice and will be head from all corners of the world through the VOTS channel.
VOTS is now among the more than 40 channels and counting on PLAY TV, available to subscribers at only N1,000 monthly.