Shure Appoints Showgear as Authorised Distributor in Nigeria 


Shure has teamed up with Showgear to make authentic Shure products and authorised aftersales support available in the Nigerian market. A ceremony was recently held in Lagos to celebrate the partnership. The night was filled with glamour. Good music from Johnny Drille and some talented acts who serenaded guests with sweet melodies, energetic vibes and bliss. Simi, Tosin Martins, Nosa and a couple of others were in attendance. 

With the commencement of this ground-breaking partnership, Nigerians will now get easy access to authentic Shure products and world-class aftersales services at competitive prices. The move is also expected to checkmate counterfeits and shore up the market leadership of Shure in Africa’s largest economy, Nigeria. 

“We are delighted to partner with Shure Incorporated, a leading and respected global audio brand. 

This partnership is dear to our vision as it makes it possible for Nigerians to have access to their beloved Shure microphones without the fear of possibly purchasing a fake product,” said Deola Akinyemi, COO of Showgear Limited. “Our Sales Associates are trained engineers, so buyers can be rest assured of informed advice when making a purchase decision and premium after sales support.” 

Shure has a rich history of success, spanning almost 10 decades, during which it has built a global brand reputation defined by a continuous commitment to total quality, and to enabling sounds that engage, energize and inspire audiences – sounds that help shape the course of history. This rich history also extends to Nigeria, where Shure has over the years become a staple for discerning sound producers and enthusiasts.