Canon Launches ‘Live for the Story’ Campaign, Photo Competition


Emma Okonji

Leading imaging and business solutions firm, Canon Central and North Africa has launched a nationwide ‘Live for the Story’ campaign.

Carrying out multiple roadshows and mall activations, the live demonstration of Canon’s consumer products and solutions all follow the ‘Live for the story’ umbrella that incorporates the “Shoot-Remember-Share” ecosystem which is tied to Canon’s consumer- bound range of products.

As part of the campaign, Canon will also be launching a photo competition with top musician and leading photographer/influencer TY Bello. The competition inspires people to celebrate their stories through imagery, ultimately capturing stories that define Nigeria through its people, culture and passion. Running for a duration of one month, participants are required to upload their stories on Instagram and Facebook while adding the hashtags#CanonCNA and #MyNaija as their captions. After compiling all the submissions, three winners will then be selected and awarded with a trip alongside TY Bello for a chance to create even more resonating stories.

European Corporate and Marketing Communications Director at Canon, Mai Youssef said: “Born out of the belief that it’s so often the small occasions in life that bring meaningful memories, Canon wants to make sure it plays a part in the storytelling of all these moments for everyone. This competition which will commence today, the 28th of February 2018 for a duration of one month is a mere example of how eager we are to promote storytelling.”

“ Live for the story” is a call to action inspiring people to capture experiences, save memories and tell their own stories in a unique and memorable way. As pioneers of imaging, one of our major targets is to engage our customers through this campaign to shoot, share, and remember their stories together with Canon,” Mai added.

Speaking at the media launch, the Sales and Marketing Director B2C, Canon Central and North Africa (CCNA), Somesh Adukia, said: “Canon is committed towards investing in Nigeriaand exploring this growing market. Applying a ‘closer to customer’ strategy we have established our local presence via our rep office and appointed a full Nigerian team of channel and business development managers to cater to each segment within the market. Moreover, we have also expanded our service centres and are continuously supporting film makers with workshops as well as online/social competitions and challenges.”

Commenting on the development, Bello said: “I am extremely excited to be part of this campaign, one which encourages Nigerians to share more stories by capturing the essence of what being Nigeria means to them. #liveforthestoryspeaks to my identity first as a Nigerian and my brand as a professional photographer by bringing untold stories to life through the lens of a camera.”