First Bank of Nigeria LimitedÂ and Stanbic IBTC haveÂ announcedÂ their respectiveÂ sponsorship of the 2018 Social Media Week (SMW)Â scheduled toÂ commence in Lagos today.
Both financial institutions made this known in separate statements made available recently.Â
TheÂ event which is Africaâ€™s largest tech and digitalÂ mediaÂ event would convene business leaders, global thinkers, entrepreneurs, Fintech firms, and media entrepreneurs.
FirstBank said it would be sponsoring the event for the third time to facilitate the evolution of technology in Africa with focus on havingÂ everyone who attends for business or pleasure, powered up the digital way.
The bank also revealed that it will be hosting a panel session at the event to deliberate on the topicÂ â€œFinancial Inclusion: Banking the Unbanked,â€Â today.
FirstBank also stated that it would be activating its Digital Lounge at the event where participants will have the opportunity to engage directly with the Bankâ€™s digital products and services.
Speaking on the event,Â Â FirstBankâ€™s Group Head, Marketing & Corporate Communications, Folake Ani-MumuneyÂ Â stated that social media plays the critical role of bridging the gap in diverse areas of human activities, keeping the world connected and abreast of trends and events.
On its part,Â Stanbic IBTCÂ in its statement quoted itsÂ Chief Executive at Stanbic IBTC Holdings Plc,Â Mr. Yinka Sanni,Â to haveÂ said that itsÂ active participation at this yearâ€™s eventwas a demonstration ofÂ the organisationâ€™s commitment towards harnessing innovation and technology to build communities.
He stated that Stanbic IBTCâ€™s pervasiveness on several social media platforms; including Twitter, Facebook, LinkedIn and Instagram, as well as the establishment of an all-digital branchÂ was designed to make financial products and services easily accessible to a wide array of clientele, especially the millennials.
â€œIn line with our brand promise to help move people and businesses forward; I am delighted to announce our participation in the 2018 social media week. Participating amongst techpreneurs and the social community shows our openness to both connect with various communities in a bid to stimulate socio economic growth,â€ Sanni said.