NFF, Cadbury to Seal Partnership in Lagos


The Nigeria Football Federation (NFF) and Cadbury Nigeria Plc are set to exchange signed documents that have now conferred on the beverage company’s product, Tom Tom, the title of ‘Official Candy of the Super Eagles’.

Listed on the Nigeria Stock Exchange since February 1976, Cadbury Nigeria Plc is Nigeria’s leading beverages and confectioneries’ manufacturing company.

“The Nigeria Football Federation is pleased to have finally signed this worthwhile agreement with Cadbury Nigeria Plc. We appreciate what Cadbury Nigeria Plc has done for Nigerian football over the years and that is why we embraced them immediately an approach was made.

“Candies are for champions. The Super Eagles remain a champion team and Cadbury Nigeria Plc is also a champion establishment. I strongly believe the company will enjoy the new experience even better than its previous romance with Nigerian Football,” NFF President, Mr. Amaju Melvin Pinnick, said in Lagos.

Mr. Mike Itemuagbor, Chairman of Pamodzi Sports Marketing Limited, the sponsorship agency, offered: “The agreement is for a period of three years in the initial period, and renewable. It makes Tom Tom the ‘Official Candy of the Super Eagles,’ but all other details will be made known at the contracts’ exchange ceremony.

“As a Sponsorship Agency, we have the responsibility to ensure that both organisations derive fulfillment from the relationship, and we are fully committed to doing just that,” Itemuagbor stressed.