Regal Dry Gin, a premium gin brand from the stable of Grand Oak Limited was the toast of participants at the 2017 Advertisers Association of Nigeria (ADVAN) Awards for Marketing Excellence (West Africa) which held at MUSON centre recently. Regal Dry Gin Cocktails were served at the event and branded gift items were given to attendees. The company has also concluded plans to roll out consumer engagement programme across the length and breadth of the country, soon
Grand Oak Ltd was one of the key sponsors of the event and the partnership offered consumers the opportunity to enjoy Regal Dry Gin at the event.
Speaking on the partnership with ADVAN, the Brand Manager, Regal Dry Gin, Mr. Adeniyi Babatunde said: “Over the years, Grand Oak has always been partnering with ADVAN, so we see the occasion as two great brands, Grand Oak represented by Regal Dry Gin and ADVAN coming together and this year is no exception”
He added: “Since the re-launch of Regal Dry Gin, the brand has been very aggressive with its thematic campaign -Turn up and shine”. Its COMUDA shows which headline Comedy, Music and Dance acts has been a veritable platform for reward of its teeming consumers.
Babatunde revealed further that in few weeks’ time, the company will embark on a consumer engagement programme, which will excite consumers across the length and breadth of the country.
“In a few weeks, we are also rolling out our consumer engagement throughout the length and breadth of this country; and it is going to be very massive. Again, we are going to be showing our consumers how to enjoy this brand in the right and meaningful manner and there is an expected reward because after the turn up there is a shine.
It would be recalled that the brand was re-launched into the Nigerian market to meet the changing taste of consumers.
Commenting on their experience about the Regal Dry Gin brand, consumers at the ADVAN event applauded Grand Oak for the relaunched Regal Dry Gin with its distinct bottle shape, label and Ankara themed ROPP caps. The unique taste and natural ingredients of Juniper, Lime and Caraway in Regal dry Gin were also commended.
According to ADVAN, over 80 entries were received from organisations and individuals for the 2017 awards in 13 categories, which doubled the entries received for the 2016 edition. The award was a grand occasion for winners who emerged in ‘Brand of the year’, ‘Campaign of the Year’, ‘Digital & Social Media Marketing’ Categories, among others.
At the award, which coincided with the 25th anniversary of the association, Mrs. Folake Ani-Mumuney in her welcome address said: “Indeed ADVAN has been true to its purpose of “creating Value” for the nation’s marketing communications community for these 25 years. The Association has constantly been in the lead in creating value based initiatives for the growth of the industry, one of which is our celebration and reward of the teams behind these ingenious marketing campaigns.”