Two of the most innovative brands from the stable of Chi Limited have been recognised for delivering superior values to the market and exhibiting excellence in upholding effective marketing strategies at the recently held 2017 edition of the Marketing World Awards.
Whilst Chivita Active Vegetable Fruit Nectar came tops in the Best Use of Packaging category, Hollandia ChocoMalt Drink was recognised as the Emerging Brand of the Year in the Fast Moving Consumer Goods (FMCG) category.
For Chivita Active Vegetable Fruit Nectar, while its offering of vegetable and fruit in one mix is the first of its kind in Nigeria, it is the brandâ€™s ambient and aseptic packaging, which again happens to be a first of its kind, that saw it pick up the award for the Best Use of Packaging.
The offer of vegetable and fruit juice in a packaging that does not require refrigeration and is free from contamination, along with a cutting edge design, rich vegetable, fruit and juice visuals combined perfectly with an appealing colour pallet, is one that resonates with consumers who lead an active lifestyle and are primed to achieve more.
While it was awarded the Emerging Brand of the Year for a FMCG, Hollandia ChocoMalt Drink is the first ready-to-drink chocolate, malt and milk drink in the Nigerian market.
It is rich in vitamins and minerals, and takes away the hassles and inconvenience associated with preparing a choco-based drink the traditional way. As a product, it is fast reshaping consumption trends for a choco-based beverage because of its ready to drink convenience and offer of instant â€œsharp sharpâ€ nutrition.
According to Akin Naphtal, Chief Executive Officer of Instinctwave, this yearâ€™s edition of the Marketing World Awards showcased the latest industry innovations and initiatives, while recognising the exceptional work of marketing champions over the past 12 months. He reiterated that like the proverbial golden fish, innovative brands like Chivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink deserve the recognition.
â€œChivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink have not only pioneered new segments in the juice and choco-based beverage markets but have also within the last 12 months, achieved consumer preference status in their respective categories through innovative offerings and packaging,â€ he said.
Chi Limitedâ€™s Managing Director, Mr. Deepanjan Roy, indicated that the recognition of two of the companyâ€™s most recent innovative brands at the Marketing World Awards was a reflection of the resourcefulness and value-driven processes that have ensured product quality, from conception to packaging.
â€œThe awards received by both of our brands at the Marketing World Awards show our continued desire to meet up with changing consumer needs. As always, the consumer is king; and thus, it is important to provide consumer satisfaction at all times. Innovation is key to achieving this. We are proud of these brands and their amazing stories of consumer satisfaction and achieved recognition,â€ he stated.
In addition to the Chivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink category wins at the Marketing World Awards, Chi Limited and brands from its stable have won a host of recognition in recent times.