As a way of marking the 2017 World Food Day, Unilever, largest food brand, Knorr, in partnership with the United Nations World Food Programme (WFP) has initiated a social media action, tagged#SharetheMeal #Knorr campaign to feed over 815 million hungry persons.
The initiative encourages food lovers to turn their food posts on social media into a real meal for someone in need.
Reacting to a recent survey presented by WFP which revealed that 815 million people or one in nine of the global population still go to bed hungry, the Unilever giant explained that the over 3.5million photos of food that were being posted, liked and shared around the world and 1.2 billion posts on food conversation annually can actually be translated into real food to meet the needy, hence the idea.
Speaking on this development, Unilever Ghana-Nigeria Marketing Director, Foods, Nsima Ogedi-Alakwe said, “According to WFP, 815M people still go to bed hungry. This number is staggering. We are therefore committed to creating a better world where nutritious food is more accessible.
“This is why we are encouraging food lovers to post their meals to donate a real meal. Each time #ShareTheMeal #post is shared or retweeted on Facebook and Twitter, Knorr will donate the equivalent of one meal via WFP up to a total of 1.5 million meals.â€
The firm also used the occasion to spread its message of nutritious meals in line with the Knorr’s three steps of fortifying foods with iron to tackle the scourge of anaemia. These steps include tossing greens into stews, stirring them in and crumbling the Knorr iron-fortified stock cube.
This year’s campaign builds upon the success of previous World Food Day activations, which have seen the brand donate over 3 million  school meals since 2014 through its partnership with the World Food Programme.
