Media Seal, formerly Starcom Media, one of Nigeriaâ€™s leading specialist companies and her sister agency, Bytesize Limited, a digital company, providing end-to-end digital marketing services, have joined Worldwide Partners, (WPI)
Worldwide Partners is a global collective of marketing services providers who share an independent spirit and entrepreneurial drive to build commerce through connectivity, creativity and collaboration. With this strategic move, Media Seal and Bytesize would be leveraging on huge global resources derived from the collective competencies and capabilities of 65+ agencies in over 45 countries.
While announcing the partnership in Lagos, Group Managing Director, Rosabel Group, Ayo Oluwatosin, explained that â€œthe partnership with WPI is one of a kind in the Nigerian market as it is different from the traditional affiliation with holding companies.
Essentially, the WPI network operates a unique business model that leverages on the collective strength of every partner agencyfor the full benefits of our clients.â€ According to Oluwatosin, there is an in-depth level of synthesis among partner agencies, giving rise to the robustness of marketing solutions and not just media.
Speaking on the partnership, Lisa Kettman-Kervinen, Executive Director of EMEA, Worldwide Partners said, â€œthe partnership is to connect, collaborate and to drive each otherâ€™s businesses.â€ She added that like other partners, Media Seal and Bytesize have become shareholders in WPI global network.
For Senator Akin Odunsi, Chairman, Rosabel Group, â€œthe partnership becomes necessary because, our businessis global in nature and we need to have a partner that has dynamic global view of the marketing communications business.â€
It will be recalled that Starcom Media recently rebranded to Media Seal. This decision the management said,is part of a larger strategic goal aimed at repositioning the business for sustained market leadership in the unfolding new global play.
Over the past 17 years, Media Seal has become synonymous with delivering insight- driven strategies within the bounds of high ethical standards.
According to the Group Managing Director, it is time to rebrand this winning team for greater efficiency and to take advantage of the market.
Media Seal and Bytesize in collaboration with her network agency, would work with clients in creating memorable consumer experience across diverse media platforms
Over the years, the agency has won numerable awards from campaigns that have positively impacted clientsâ€™ businesses. Beyond that, accolades have been won also in recognition of our business processes, Oluwatosin stated.