Premier League, La Liga Keeping Fans Agog on SuperSport


Finally, the boredom is over and the excitement of professional football was back on screens with the start of the English Premier League and La Liga, among other world-class league. The new season, though just three weeks old, has offered fans a glimpse of more excitement to come.

Football all over the world has a cult-like following and fans in Nigeria are no different. They have their favourite clubs and managers. Particularly, they have their favourite players and follow every behind-the-scene and live action. It is also a period when betting is taken to another level and huge sums of money are lost and won.

Although the La Liga has some of the reigning European champions within the league and currently plays host to the vast majority of the most recent World Cup winners as well as the two most outstanding players of this generation, the English premier league, according to Marketing.Com, remains the most powerful league in the world with a global audience of about 12.3 million per football match and a cumulative audience of 4.7 billion people in 212 countries and territories per league tournament. This is why its opening is always greeted all over the world with excitement  generating the most wealth around the world.

It is safe to say Nigerian fans fall within the 4.7 billion people who await football action with excitement and MultiChoice, through its sports company, SuperSport, midwifes the excitement by making available, all the football action live on DStv at affordable rates. With its new value preposition MultiChoice is offering to its customers, all 380 live EPL matches on its Premium, Compact Plus and Compact bouquets. While the Family and Access bouquets will have some of the matches for subscribers. Even GOtv subscribers are not left out of the excitement as they will also enjoy a couple of select live matches on weekends or when more than one match is happening at the same time.

In this new season, MultiChoice acquired a number of sporting rights to air various football and wrestling actions to its customers regardless of what bouquet they are subscribed to. The UEFA Euro rights, the IOC Olympic rights that allow them broadcast all the Olympic Games including the winter Olympics and the Paralympics, as well as the World Wrestling Entertainment rights (WWE) for all the action on Wrestlemania. In particular, for the Family bouquet, which goes for a subscription rate of N3,800, customers can watch the entire 380 live matches of the Spanish league, La Liga. By this, nothing is missed, regardless of the bouquet one is subscribed to.

In addition to all the football and wrestling rights, DStv added new channels to the Family and Access bouquets. Exciting channels like Food Network, CBeebees and BBC Lifestyle which air programmes like Celebrity Master Chef, Trust me I’m A Doctor and Obsessed with my body, are available for customers even on the Family bouquet.

Reputed for putting customers first in every business decision, MultiChoice has invested so much in innovative services which are customer-friendly and not too pocket-heavy, giving them value for money all year round. Aside from the English Premiership and La Liga, DStv has rights to other unbeatable football action that will keep fans on their toes for the rest of the football season. Other soccer action including Copa Del Ray, German Cup, English FA Cup, Champions league, Europa league and the Carabao Cup, are all available on DStv and GOtv.

Speaking on all MultiChoice has to offer, General Manager, Sales and Marketing, Martin Mabutho said: “DStv and GOtv subscribers are in for a bumper soccer season this year as SuperSport will showcase live international matches from the Spanish La Liga, English FA cup, Champions League, Europa League, Copa Del Ray, German Cup, Carabao Cup formerly known as the EFL Cup, and not forgetting Nigerian Premier League games and national team football matches. It will be a one stop shop for everything football and there will be no regrets,”

Because SuperSport is for everything sports, boxing fans were treated to the fight between Floyd Mayweather and Conor McGregor, a mixed martial art fighter, on the Premium bouquet – a bout which met expectations and delivered spectacularly from an excitement perspective. So far, the fight appears to have broken all gambling records. DStv Premium customers had the opportunity of watching the fight live in HD and in the comfort of their homes. Because of time differentials, the match, which was broadcast by 5am Nigerian time.

For a company that takes every customer into consideration, MultiChoice recognizes that some customers may be in transit when some of their favourites clubs will be playing, which is why it launched the newly revamped DStv Now, the app which enables online streaming and entertainment on the go! The service can also be enjoyed by up to four devices at once and comes with a parental control feature. Additionally, although the live match was only available on the Premium bouquet, Compact Plus and Compact customers were given the opportunity to catch the one in a million boxing match in a re-broadcast the very next day.

With all MultiChoice has prepared for its customers, no single subscriber will be left behind in this bumper season of live action and more important, at no extra cost.