As part of its corporate social responsibility initiatives, premium international drink giant, Campari, hosted its Abuja customers to two separate musical concerts Â held at Transcorp Hilton Hotels in Abuja.
Â According to the company, the essence of the musical engagement was to connect more with its Abuja loyalists as well as respond to their yearnings.
Â The concert tagged, â€œ3Kings with 2Babaâ€™ and â€˜Eargasmâ€™â€ was headlined by award-winning artiste, Innocent Idibi, aka Tuface Idibia, who is also the productâ€™s brand ambassador.
Â The event afforded the fun-seeking crowd opportunity to experience live musical and comic performances from the likes of Ycee, Reekado Banks, Acapella, MC Apere, MC Ugodo, MC Longinus and others who cheered up the high-spirited residents.
Â According to the company, â€œEargasmâ€ was held in support of a United Nations High Commissioner for Refugees (UNHRC) initiative for the Internally Displaced Persons (IDP) and had in attendance humanitarians and sympathisers to the plights of IDPs.
Â The emotional-laden event which also featured the 75th birthday celebration of music legend, Bongos Ikwue was graced by popular singers like waje, Kelly Handsome and Styl Plus.
Speaking on the initiative, Brand Manager, Campari, Rilwan Shofunde, said.
â€œWe understand the yearnings of Abuja residents for exciting moments, hence our support for a thrilling weekend experience. We will continue to offer stimulating experience all through the year through our â€˜Campari Dare to Mixâ€™ activities. We implore our customers to continue enjoying a mix of our product.â€ Â Also speaking, Tuface, addressed as Mr. Campari at the occassion, said, â€œI am glad to have shared exciting moment with my fans in Abuja. My visit and support for the displaced persons is an experience that is worth sharing and more importantly, to encourage everyone to enjoy life signature mix, Campari Senator, mixed with beer.â€