The Federal Government through the Nigeria Tourism Development Corporation has unveiled a new brand under which the nationâ€™s tourism assets would be promoted, with a unique brand logo to be used as a marketing tool registered and patented.
Speaking at the brand launch in Lagos saturday, the Director General of the NTDC, Mr Folorunsho Folarin-Coker, said; â€œThe brand is an ambitious attempt at promoting tourism in Nigeria that aims to shape the narrative on Nigeria as a major destination for tourism, hospitality, arts and entertainment in Africa.â€
According to Coker, the â€œTour Nigeriaâ€ brand was conceived to drive domestic consumption of Nigeriaâ€™s tourism products, create new tourism markets, add to the nationâ€™s GDP, create employment, and increase spending in the economy.
To drive the initiative, a strategic five-point action plan with the acronym CHIEF was revealed. CHIEF represents Corporate Governance & Regulations; Human Capital Development; Infrastructural Development; Events and Marketing; and Finance & Investment.
Established in 1992, the NTDC is an agency under the Ministry of Information and Culture and the apex tourism agency in Nigeria. It is charged with marketing and promoting Nigeriaâ€™s tourism and make tourism a major pillar of the economy.