In its tradition of promoting healthy hearts, leading vegetable cooking oil brand, Power Oil, has rounded off preparations for its annual fitness campaign tagged â€˜Power Oil Walkhearton 3.0â€™ to be held in five states of the federation.
The initiative which started off three years ago is a heart health awareness programme that encourages every Nigerian to lead and maintain a healthy lifestyle by taking a minimum of 30 minutes-walk daily.
According to the company in a recent research, Nigerians, especially mothers do not take fitness as part of their daily routine despite the fact the American Heart Association, AHA, recommendsÂ a 30 minutesÂ daily walkÂ to improve healthy heart, blood pressureÂ and reduce the risk of coronary heart diseases, stroke, breast and colon cancer amongst others.
Brand Communications Manager of the organisation, Ijeoma Opara, stated that the companyâ€™s interest to invest in the project was not only to mobilise people to take a five-kilometer walk on the chosen date but to raise a strong and lasting awarenessÂ such that would make Nigerians see fitness as a lifestyle that needed to be adopted.
â€œThis is why we have involved some notable artistes like MC Bonus, Funnybone, Sound Sultan, Woli Arole, Sanyari, Mr. Raw and Nice. Their presence we believe will strengthen the effect of the message we are trying to pass across,â€ Opara said.
At a media parley organised at the companyâ€™s corporate headquarters in Surulere, Lagos to announce the 2017 edition of the campaign, Public Relations Manager of the firm ,Miss. Omotayo Azeez identified the host states to beÂ Lagos, Ibadan, Enugu, Port Harcourt and Abuja
Unveiling the time table for the July event, Azeez said that the Lagos walk was scheduled forÂ July 8; Enugu and Port Harcourt, July 15; Ibadan and Abuja for July 22 with two artistes each to anchor the activity in different states.
Opara stated further that plans had been concluded in-house to accommodate no fewer than 4000 participants in each state who would also be privileged to have access to free basic medical checks, including blood pressure, BMI and general medical consultation from the companyâ€™s health team.
She said, â€œMore to enjoy is light refreshment that will be prepared on the spot with Power Oil being a major ingredient. Provisions have also been made for water and glucose to replenish lost energy.â€
The artistes also commended the initiative and expressed appreciation for being considered worthy to be part of the exercise targeted at good health and longevity of life.
The event will also be graced by representatives from the Nigerian Heart Foundation and some state ministries in the different states.