Raheem Akingbolu
Relevant regulatory bodies in the food and drink sector, including the Standard Organisation of Nigeria and the National Agency for Food and Drug Administration and Control (NAFDAC), have endorsed one of the leading apple drinks –Lacasera, as a good product for consumption. They spoke recently in Lagos when the company unveiled a new look for its flagship brand.
A representative of the Director General of NAFDAC, Mr. Kenneth Azikiwe, said the product has gone through the rigorous processes and has been found to be of high quality. Also, representative of the Director General, SON, Mrs. Emordi Helen also said the product is safe and of quality standard. “SON has ensured that the product conforms with the highest standard requiredâ€, she stated. In the same vein, a Director at MAN, Joseph Emoleke, commended the company for the innovative product. He called for more innovative products to make the industry thrive.
At the event, the Managing Director, the La Casera Company Plc. (TLCC) Mr. Roland Ebelt, disclosed that the company had added more natural apple juice extract to the premium apple drink, which makes it the only Apple CSD with real apple juice extract in Nigeria.
He said the launch of the repackaged La Casera Apple Drink is a display of the company’s forward-thinking prowess and commitment to consumers’ satisfaction. He stressed that La Casera Apple Drink has remained the leader in the apple CSD segment for the past 16 years of existence and the company is committed to ensuring the brand maintains its leadership position, while offering consumers a superior and original apple drink with more juice offering.
“La Casera Apple drink now wears a fresh new colourful and attractive look with real apple fruit indicating an increase in real apple juice content in each bottle, thereby giving consumers more taste of real apple bite. The repackaged La Casera Apple drink still comes in a 50cl bottle but with more apple juice that will satisfy consumers’ taste and desire for a premium apple CSD brand that is affordable and available on the go. We have taken our time through research and a rigorous product development process to come up with a rejuvenated La Casera Apple Drink that is next to none†he explained.
While delivering the welcome address, The Marketing Manager, The La Casera Company Plc. (TLCC), Mr. Bello Yusuf explained that the Nigerian CSD market commands a unique hold in the beverage sector of the economy with an estimated 49% of soft drinks volume sales and with the fresh new look of La Casera Apple drink, the company is set to make greater inroad into the market, as it now comes with more apple juice, combined with a refreshing and real apple taste.
