With Nigeria being the second largest contributor to under-five and maternal mortality rate in the world, just second to India, Jumia, in partnership with The Audrey Pack have put up interventions to reduce the scourge in the country.
The partnership, which is designed to support pregnant women and new mothers with relevant health information, has ensured that mothers also receive a quick and easy way to access affordable nutrition and essential personal and childcare items.
Speaking during a press briefing to launch the Breast Feeding Room for New Mothers, the Chief Executive Officer, The Audrey Pack, Lilian Odim, said the NGO has distributed millions of free prenatal materials to mothers across Nigeria as well as ante natal materials to various healthcare professionals. Adding that pregnant women and new mothers are encouraged to register in hospital to receive these materials for antenatal care and immunisation.
She said Jumia will also be kicking off the partnership with the first ever Jumia Baby Week.
“The online Jumia Baby Week will run from May 2 to 5th and parents all over Nigeria can shop the best prices on all things babies from global brands like pampers, Huggies, Moflix, Johnson, Aptamil and more.
“Jumia is also launching the Breast Feeding Room on the Audrey Pack premium. Mothers who have registered with the Audrey Pack will have free access to the Breastfeeding Room on the go,” she added.
She said with the initiative, she hopes to see that in two years, there is a positive change in maternal indices in the country. “I want to be part of that change. With the online opportunities offered by Jumia, we are also committed to supporting and promoting commerce among women affiliated with The Audrey Pack.”
Jumia Nigeria CEO, Juliet Anammah said, “Jumia is proud to be associated with The Audrey Pack and its mission of promoting maternal and child health. We stand with the implementations of the SDG in Nigeria, and we are committed to playing our part in empowering vulnerable segments of the society.
“Jumia aims at creating a connecting digital Africa to improve people’s lives on the continent. Thanks to the internet. Therefore, Jumia’s mission to connect African consumers and entrepreneurs to do better business together,” she added.