Samuel Precious Onyekachi was a proud winner of a brand new Hyundai Veloster car, courtesy of the First City Monument Bank (FCMB) Limited’s ‘Flexx’ promo.
She emerged at the draws ceremony held at the Lagos University Teaching Hospital, recently. The event was part of the bank’s activities to celebrate this year’s Valentine Day.
According to a statement from the bank, among other fantastic prizes doled out to the hundreds of students who graced the colourful and fun-filled event, another set of 100 winners received smart phones, while 20 others were beneficiaries of bursary awards to the tune of N50,000.00 each.
The promo, which ran for nine months, was among the benefits to customers that opened FCMB’s youth-centric banking product, known as Flexx account.
To participate in the reward scheme, all a Flexx account holder was required to do was to maintain an average balance of N10,000.00 monthly within the promo period. The bank had in July last year, unveiled the FCMB Flexx Hub, an exclusive banking arena for its youth customers who hold the Flexx account. It presently has Flexx Hubs at MediLag and Ahmadu Bello University in Zaria, Kaduna state, with plans to open additional ones in campuses across Nigeria this year.
The Flexx proposition is targeted at young people who are actively seeking platforms that allow them express their uniqueness, while building skills for financial success. It is designed to meet the overall financial needs of young people within the age range of 16 and 25 years, where and how they want those needs met. This is summarised in the description of Flexx as, “An app, a card, an account”, which gives account holders the freedom to bank on the go, using the Flexx Mobile App.
Speaking on the development, FCMB’s Divisional Head, Retail Banking, Mr. Olu Akanmu said: “What you have witnessed today is one of our ways of recognising youths as the central force for social and economic development, and the hope for the future . As a business, we do not take this segment for granted.”
Also commenting on why FCMB is investing heavily in banking solutions that foster youth capacity building, the Group Head, Corporate Affairs of the Bank, Mr. Diran Olojo said: “the youth segment is critical to our success as a retail brand. We are positioning FCMB as a youthful, vibrant and accessible brand and this segment is instrumental in harnessing that positioning for various reasons, including the massive population size in comparison to other segments.”
He added that, FCMB’s differentiated approach with the Flexx account is not just focused on fun and lifestyle, but also on the future of youths and how the Bank can help them develop the skills they need to succeed as entrepreneurs and business people.