KairoswebTV Unveils Online PR, Social Media Platform


Emma Okonji

KairoswebTV, the proprietary and sole online-TV network in Nigeria, has launched its online PR and social media communication platform, DigitalPR-Wire (www.digitalprwire.com), specifically designed for online press release distribution, monitoring, analytics and social media communication enterprise solutions.

DigitalPR-Wire is a web-based, hosted media intelligence solution designed to distribute, socially amplify and push press releases and news stories across 250+ online media outlets and influencers with a potential reach of 80 million within 24 hours. It enables users monitor all news story, media and influencer pick-ups and gives detailed visibility report with links to stories. Media outlets include Yahoo news, CNET, Reuters, CNN, Tech Crunch, CNBC and Brandish.

DigitalPR-Wire was developed by Cihan Group, in cooperation with its award-winning providers of global media intelligence and content publishing partners which include PRNewswire, Sendible, Votigo, Folcon and Agility. Tailored to meet the requirements of DigitalPR-Wire’s clients, DigitalPR-Wire incorporates elements of its developers’ partners’ technology and KairoswebTV proprietary social media communication solution.

Vice President, Public Relations Consultant Association of Nigeria (PRCAN), Mr. Muyiwa Akintunde, who attended the launch with the President of PRCAN, congratulated the debut of the platform, explaining it will help to simplify the job of the association as well as corporate organisatons and brands who want mileage in the distribution and management of their contents.

Senior Special Adviser to Governor Willie Obiano of Anambra State on Social Media and special guest at the occasion, Mr. Ifeanyi Aniagoh, congratulated Cihan Group for the innovative platform.
Aniagoh said that the platform was capable of generating digital jobs for teeming young Nigerians, adding that the state is ready to partner the firm on leveraging the DigitalPR-Wire tools to reach citizens of the state.

“I was highly elated to hear that such innovative platform now exists in Nigeria. We are used to the foreign tools, but today we have this which we can proudly say is made in Nigeria. I urge our people to partner the brains behind this platform. The most interesting part is that you need not spend dollars to get your job done and delivered. It is such a tool needed now,” Aniagoh said.

Speaking on the features of the platform, the Group Managing Director of Cihan Group, Mr. Celestine Achi, said DigitalPR-Wire also incorporates real time online monitoring and alerting system, campaign analytics solution to enable users measure and evaluate the success of their communication efforts and run social media contests and social media management to aid publishing of stories across all social media networks at the same time.

The platform can schedule posts in advance, get shortened links, engage with the user’s audience and measure returns on investment (ROI) from all-in-one dashboard, as well as live streaming of events that connect with key stakeholders.

Achi said: “Our new online PR and social communication platform takes DigitalPR-Wire’s service to the next level with its new communication and information intelligence capabilities. Now, more than ever, we can help our clients to ensure that the right information is channelled to the right people in the right format and at the right time. Its intuitive interface makes it very easy to use, while the solution is also quick and easy to implement.”

Always seeking to break new grounds, KairoswebTV also announced the immediate availability of their Start-Your-Own-Online-TV Solution (SYOOTS) for content providers, broadcasters, publishers and entrepreneurs who are constantly searching for new ways to reach their audiences and take advantage of the new opportunities the digital video age provides.

According to Achi, the online TV company would maximise the disruptive nature of digitisation.
“We are set to bring the entire structure of conventional television and traditional press crashing down – and you can pick up the pieces,” he said.