The Airtel Touching Lives initiative, the popular philanthropy programme sponsored by Airtel Nigeria, has been premiered in Lagos for the third season.
The event, which was attended by some of Nigeria’s most prominent public officials, celebrities, and captains of industry, was used to showcase several Nigerian families that have benefitted from the programme since its inception.
Speaking to guests at the event, the Managing Director and Chief Executive Officer of Airtel, Mr. Segun Ogunsanya, said Airtel Touching Lives had continued to record tremendous success since it was launched in 2015.
Over the years, these accomplishments, he added, became the encouragement the telecommunication company needed to keep the show coming back every year.
“We are inspired to continue to touch the lives of underprivileged Nigerians through this platform and to also motivate other privileged Nigerians to contribute their quota in making our society better,” he said.
Ogunsanya then called on like-minded Nigerians to “join this noble cause of giving back to the society because we believe that there are many kind-hearted, empathetic and selfless Nigerians that are willing to render succor to underprivileged people.”
Airtel Touching Lives has been a reality television show broadcast on satellite and terrestrial networks across the continent. Each season, the programme follows the journey of who are nominated by email, SMS, or letters, and documents Airtel’s process of providing tailor-made assistance to each of them.
In the previous season, beneficiaries included the Centre for Disability, a Non-Governmental Organisation (NGO) whose work was to help physically challenged individuals access life-improving aid.
Other recipients of the Airtel Touching Lives assistance were Mr. Essien Obong, a mathematician and software engineer who had become blind from injuries inflicted on him by armed robbers.
The current series of the programme, according to Airtel, would feature another set of inspiring stories, everyday Nigerians who received much needed support from Airtel.
Some of the dignitaries present for the premiere event included the Wife of the Ogun State Governor, Mrs. Olufunsho Amosun; Chairman, Senate Committee on Telecoms, Senator Gilbert Nnaji; Chief Executive Officer, Channels Television, Mr. John Momoh; Chairman, Brilla FM, Larry Izamoje, Chairman, Airtel Networks Limited, Justice Salihu Modibo Alfa Belgore, rtd, among others.