Nexcel iSignage is the brain child of Uduak Bassey, founder of Plural Media and a leading player in the outdoor/digital-out-of-home media business in Nigeria. Bassey revealed how this innovative idea was birthed in the quest to improve interactive customer engagement by converging mobile devices and place-based digital screens.
“Nexcel iSignage has been positioned to be the ‘seamless go-to platform’ for businesses of any size and scale to deliver tangible customer engagement with their audience especially across B2C footprints using what they already have – the television screens.”
“Indeed there may be different opinions on what customer engagement is, but the consensus is that engaged and valued customers are happy customers and happy customers are loyal customers; loyal customers are critical to the sustainable profitability of any business, he said.
“The question therefore is – how do you connect with your customers to drive engagement? We can think of the following popular ideas amongst others that most businesses may already be familiar with. Target the increasing number of multi-screeners and portable device users with mobile optimisation and responsive web design. Stay active on Twitter, Facebook, Instagram, YouTube, and LinkedIn by sharing your creative and engaging content regularly.
“Communicate in traditional ways by calling your clients, sending them letters, or even visiting them if possible. Encourage participation by creating product-review contests, selecting weekly or monthly fans, and posting client-sent photos of your products.
“Engage people with unique, interactive, and need-targeted links, videos, newsletters, blog posts, and website content.”
He’s further quoted to have said,“Make your customer service a part of your customer experience strategy after equipping your employees with appropriate knowledge and useful tools.
“Whereas your company may already be implementing some of these ideas, the gap still exists in making these visible/tangible and felt by your customers in your physical spaces especially across B2C touch points.”
Taking the discussion further, Bassey posited that “a visit to most business corporate offices shows that the Televisions in these offices are only used to play Cable TV channels that arguably add very little direct value to their businesses.” In other instances where brand communication is displayed, the content on the screens are managed with flash drives with attendant hiccups and inconsistencies.
According him, Nexcel iSignage eliminates the hassles of “manually managing content” on your screens and bridges that yawning gap in your customer engagement/experience strategy by; making your online brand-building and communications tangible, visible and felt through the optimisation of the use of the television screens in your offices; openly putting the customer at the forefront of everything your business does which is the thrust of Nexcel iSignage #OpenuUpGetCloser Campaign. Transparently connecting with your customers emotionally (research confirms that emotionally engaged customers are 300% likely to recommend and become repeat customers); Providing the ‘visible voice’ through which you can listen and feel their pulse. Your customers conversation with your business across your social media platforms are made visible. By visibly making your customers VIP, the law of reciprocity naturally motivates them to share positive feelings with their friends and therefore build loyalty for your brands, product or services. The platform also delivers live streaming of videos and therefore serves as a dedicated Corporate TV Channel for your Business
Nexcel iSignage is a robust software and platform that facilitates audience-engaging and dynamic ‘messaging and conversations that visibly connect with targeted audiences’.
Nexcel iSignage is cloud-based, affordable and easy-to-use/deploy for businesses of all sizes in their enterprise corporate communications –- SMEs, malls, schools, restaurants, hotels, hospitals, retail (B2C) companies, financial institutions, branding/advertising, and so much more.
