Emma Okonji
About a year ago, Hewlett Packard (HP), recognised brand operation at tremendous scale, when it set out to reinvent itself and the industries it serves through a series of aggressive moves in Printing, 3D Printing, and Personal Systems. While focused on innovating in its core business, HP said it would continue to aggressively expand into new growth categories and future product segments and markets.
The printing company said it is celebrating milestone, highlighting innovation across industries, solutions, and corporate initiatives.
Dwelling on innovation as a key driver, the Director, Workstations, Thin Clients, Retail Solutions and Immersive Computing, EMEA, at HP, Gwen Coble, said: “HP first introduced the world’s first production-ready, commercial 3D printing system, which is designed to work for prototyping and parts production for automotive, aerospace, healthcare, consumer goods, and other applications.”
rinting, HP introduced 16 new printing solutions for the $55 billion A3 market. To accelerate disruption, HP announced a deal to acquire Samsung’s printer business for $1.05 billion, which is expected to close in the second half of 2017.
By combining Samsung’s A3 laser technologies with HP’s next-generation ink-printing technologies, HP now offers customers breakthrough performance and economics, including greater reliability and the lowest cost-per-color-page in the industry. For channel partners, it represents the industry’s best portfolio of A3 laser, MFPs, and A4 laser printing solutions for the office.
Beginning with the “Best of Show” at the 2016 Consumer Electronics Show, HP introduced a steady procession of award-winning products in both printing and personal systems. Examples include the Elite x3 that converts seamlessly into both a laptop and desktop; the Spectre 13, the world’s thinnest notebook computer; the HP Pavilion Wave and the HP Elite Slice, which prove that desktop computers can be small, sleek and modular, and no longer have to be hidden under a desk; and Sprocket, a pocket-sized printer that instantly prints sticky-backed photos from a smartphone.
Moving to the HP premium lineup of products that aims to beat Apple at its own game, Coble said the premium devices inspire obsession. The premium lineup combines computing power with best-in class audiovisual technology for media experiences that amaze. In time for the holidays, HP recently revamped its flagship premium consumer x360 convertible, featuring a near zero border display in a design that is 13 percent thinner and 11 percent lighter. In addition, the company launched next-gen HP ENVY laptop and the redesigned HP ENVY AIO 27.
HP supercharged its premium gaming lineup with a reinvented OMEN brand, and brought the future into education with its innovative Sprout and Sprout 3D desktop creation stations. HP’s cutting-edge technologies aim for total immersion, whether it’s being able to carry your VR gaming rig wherever you go, to experimenting with converting 3D objects into 2D objects and back again.
“HP Labs, the birthplace of desktop computing, pocket calculators, thermal inkjet printers and other iconic products, celebrated its 50th year not just by looking back at its many achievements, but also by providing insight into research and emerging technologies like Blended Reality, Immersive Computing, 3D Printing, and digital security. HP also formed HP Tech Ventures, a new corporate venture arm that invests in and creates partnerships with startups that are aligned with HP’s emerging technology areas,” Coble said.
He said HP is one brand that has stood the test of time by reinventing an iconic brand with emotional connection. HP’s brand is being built with purpose: to have a meaningful impact on people’s lives; to build strong emotional connections based on tangible proof points; and to behave with integrity of words and actions.
