Global diaper brand, Pampers, has hosted its fans including popular singer, Tiwa Savage, mom bloggers, regular moms, at its production factory located in Agbara, Ogun State.
According to the Procter & Gamble marketing company, the essence of this engagement was part of its efforts to familiarise customers, especially mothers with its production facilities and processes, which had continued to produce innovative and quality products.
At the tour, customers were exposed to the making of Super Gel in the “Pampers Baby Dry”, a feature which locks wetness, thus keeps baby dry and minimises disruption of sleep.
The Brand Marketing Director of Procter & Gamble, Tolu Adedeji noted that “At Pampers, we understand that moms want a superior protection for their babies, the Pampers Baby-Dry aggregates over 10 years of innovation of making sure that babies can enjoy not just a dry and comfortable night sleep, but a happy and healthy development as well.”
Adedeji added that the factory visit was in line with the brand’s #MomsKnowBest campaign, to ensure that mothers got a first-hand experience of the processes, care and innovation that go into the preparation of the product.
Commenting on the visit, popular musician who is also the brand ambassador, Tiwa Savage said , “I’m excited to make this factory tour with other moms ,this has afforded me more experience with the product as I can now give a first-hand information to others on the product . I use Baby-Dry for my baby and I treasure how it makes the sleep and play moments smooth for my baby. ”
Adedeji added that the ‘Pampers Baby-Dry’ comes with a super-absorber (Super Gel) and a 4 layer core as well as an in-built lotion that gives protection to baby’s skin by repelling wetness and absorbing baby’s urine to keep the skin healthy.