Ndubuisi Francis in Abuja
Diamond Bank Plc has so far given out a total of about N4 billion in the past eight years of its customer reward programme, Diamond Xtra-Savings promo.
A total of over 4,500 customers have also been rewarded in the annual promotion, designed to reward loyal customers and encourage the savings culture among Nigerians.
These disclosures were made at the weekend as 41 new winners emerged in the North Regional Draw Season 8, which held at the Nyanya branch of Diamond Bank.
Of the 41 winners, 30 won cash of N500,000 each while ten went home with N1 million each, bringing the total cash haul to N35 million.
The star prize of a Hyundai Sports Utlity Vehicle (SUV) was won by Udochukwu Unigwe, one of the bank’s customers at the Jalingo Hamman Runway branch, Taraba State.
The 41 customers, including the star prize winner, participated in bank’s Xtra-Savings promotions for the northern region, comprising the 19 states in the zone and Abuja.
The Head, Mass Market Segment, Mr. Osita Ede, who spoke at the draws, said it was a way of the bank showing appreciation to its valued and loyal customers as well as encourage the savings culture in Nigeria.
“We are here in continuation of our Diamond aXtra-savings draw season eight. This is the region or directorate-based draws and we are here to draw for the Northern Directorate.
“We launched the campaign sometime in August where new and existing Diamond Xtra-Savings account holders need to maintain a minimum of N5000 and above to qualify for the draw,” he stated.
The process leading to the draws was supervised by the Consumer Protection Council (CPC), KPMG and Nigerian Lottery Regulatory Commission.
A Manager at KPMG, Mr. Keneth Ukanwa said his organisation performed an independent audit of the process as well as the eligibility of the customers to ensure that the selection is random and fair.
“We ensure that people who participate in the draws are eligible with genuine Xtra-savings account. We have done our verification and everything you see today is transparent with equal opportunities given to all participants,” he said.
During the draws, lucky winners, most of whom were not present, but were contacted on phone were surprised and excited expressing gratitude to the bank.
The occasion also featured some of the banks former winners in the promo, who shared their experiences with Diamond Xtra-Savings and encouraged people to join the promo to reap the benefits.