HP Targets Millennials with World’s Smallest All-in-One Printer


Emma Okonji

Heller Packard (HP) has unveiled its next generation DeskJet All-in-One printer, while targeting to meet the social needs of the youths and Millennials, through the latest printer.
Called HP DeskJet 3720 model, the printer is designed for digital natives who want to print from Facebook, Instagram, using their mobile phones.

The new HP printer is half the size of other inkjet all-in-one printers in its class, yet combines robust print, scan and copy capabilities with easy mobile setup and features at an affordable cost.

The redesigned DeskJet HP Instant Ink-ready printer offers the easiest printing from a smartphone or tablet. The HP DeskJet 3720 does not just optimise space, it energises space in a vivid electric blue colour.

Managing Director HP Nigeria, Mrs. Ify Afe, while speaking during the live demo of the DeskJet All-in-One printer at the media launch of the printer, stated that “Consumers crave tiny, wireless devices that fit into their lifestyle that will enable them to stay connected, social and productive wherever they may be.”

She further stated that “HP’s new DeskJet turns the traditional consumer printing experience on its head with its innovative, fun design and intuitive mobile connectivity from virtually any device or social network.”

While reiterating that HP is all about reinventing, innovating and creating new possibilities with technology and this new deskjet All-in-one highlights innovation, speed, performance and power of digital printing.

Additionally, HP offers customers around the world the broadest portfolio of digital printing solutions ranging from the world’s smallest home printer to the world’s largest printing presses, enabling every form of printed output from photos and documents to packaging and building wraps.

“Setting up and printing directly from a mobile device has never been easier with in OS solutions and the HP All-in-One Remote mobile application. The free app provides users with key features including printing, copying and scanning wirelessly from most smartphones and tablets including Apple, Android and Windows devices. Using Wi-Fi Direct, consumers can immediately begin printing from their mobile devices and access their printer without a network,” Afe said.

According to her, consumers can print, share and design custom photos from Facebook, Instagram and Flickr or directly from a phone’s camera roll with the free HP Social Media Snapshots application. HP also offers fun 4×5 sticky photo paper tailored just for the Social Media Snapshots app and perfect for decorating a bedroom, locker or sharing with family and friends.

Using HP Printbot, Facebook Messenger users can print content effortlessly from a Facebook Messenger conversation. In addition to easily printing photos and documents, the bot allows users to add printers, print from the printer’s history, and order replacement supplies.
It has the capacity to print eight black and white pages in one minute and five colour pages in one minute, and it has the ability to absorb heat while printing.