IDL Rewards Trade Partners with N29 Million


Government must encourage Made in Nigeria products and their manufacturers by making forex accessible and infrastructure development priority if the drive for economic sustenance through local producers is to be achieved. This sentiment was shared by the Managing Director of Intercontinental Distillers limited makers of Chelsea Dry Gin, Engr. Patrick Anegbe at the relaunch of the Eagle Schnapps and the Company’s distributors’ award held in Lagos.

The distributors’ award saw distributors come from the ten (10) IDL distributing regions scattered across the company. A total sum of 296,974,000 was given out in both cash and gift reward. Among the gift rewards received include Single door fridge, 42 inch LED TV , 55 inch LED TV , 15 KVa Generator , 20 Kva Generator and 2, 4 tonne trucks.
Meridan Marketing, the No1 distributor from Port Harcourt won 6.5 million in cash and a 10 tonne truck. Mr. Joseph Ugwoegbu, the MD Meridan Marketing, expressed his delight at IDL especially for taking time to reward Distributors despite the economic recession which Nigeria was passing through.

He added his voice to the clamor for support of made in Nigeria products saying the company’s products are quality drinks which compare favourably with international brands.
The company also used that opportunity to unveil the new look of their 75cl Eagle schnapps and introduce the 1 litre gift pack SKU nicknamed the Emperor. The unveiling which was done by the Alake of Egba. Oba Adedotun Gbadebo, accompanied by IDL‘s top management staff. A dance drama which underscored the relevance of culture and celebrations preceded the unveiling.
Head of Marketing, Mr. Mobolaji Alalade, said the Brand was renewed because of imitations in the market. He said the new look features full proof security feature on its label, bottle caps and label. He further added that the gift pack was one of its kind in Nigeria and each contain a tot glass and handkerchief.