Land Rover Reveals New Discovery

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The New Discovery embodies Land Rover’s drive to go Above and Beyond, combining British desirability with an unstoppable spirit of adventure, the automaker has said.

“It’s an authentic, three-row, seven-seat SUV with unbeatable capability and versatility. Everyday ingenuity has been at the heart of the Discovery for the last 27 years. New Discovery signals the transformation from cogs to code with more than 1.2 million customers with us on every step of the journey.

“The fifth-generation model benefits from Land Rover’s strong, safe and light full-size SUV architecture, delivering comfort and adaptability like no other.”

The New Discovery is for the digital age. Ingenious technology keeps your family safe, connected and confident on all surfaces, all terrains and in all weathers to ensure your destination is reached.

“New Discovery redefines the large SUV. Land Rover’s design and engineering teams have revolutionised the Discovery DNA to create a highly desirable, extremely versatile and hugely capable premium SUV,” said Gerry McGovern, Land Rover’s Chief Design Officer. “We truly believe the result is a radical departure in design that will introduce the Discovery family to a new, wider customer base.”

Revolutionary design…

New Discovery was previewed by the Discovery Vision Concept, which showcased the future direction of the entire Discovery family when it debuted at the New York Auto Show in 2014, and represents a radical departure for Land Rover’s most versatile SUV. The revolutionary design gives Discovery a dynamic appearance with sophisticated surfaces and precisely engineered details designed to resonate with customers on an emotional level.

“Design creates an emotional connection between our customers and our vehicles. Our clear design strategy means our vehicles are instantly recognisable and communicate the values of Land Rover that our customers love,” said McGovern. “New Discovery’s flawless volume and proportions, sophisticated surfaces and precise detailing beautifully combine with engineering integrity to create a premium SUV that will resonate with today’s customers.”

The Discovery family has always had a spirit of adventure and the new model provides a dramatic reinterpretation of Discovery’s 27 years of heritage and practical DNA with a sophisticated design that pays homage to previous models without being restrained by them.

Trademark design features include the stepped roofline, which has identified each of the four previous generations of Discovery and provides an elegant solution to a practical need. The stepped profile optimises headroom for passengers travelling in the third row of seats. It also accommodates Discovery’s customary stadium seating configuration, which sees each row of seats positioned higher than the one in front, ensuring every seat is the best seat in the house.

Land Rover’s design and engineering integrity ensures New Discovery is able to accommodate seven full-sized adults in an SUV body measuring less than five metres in length (4,970mm). Most similar-sized competitors provide 5+2 seating but New Discovery is designed for 95th percentile adults to sit comfortably in its rearmost seats, providing complete interior flexibility. Both third-row seats incorporate ISOFIX mounting points (five in total), so families have the freedom to put child seats in the most appropriate seat for any journey.

The interior of New Discovery continues the design revolution started by the Discovery Sport, where customers can specify a range of premium materials including luxurious Windsor leather upholstery and natural oak veneers.

The limited-run ‘First Edition’ model showcases the very best of New Discovery. Only 2,400 examples will be available globally with exclusive features including unique etched map detailing on the aluminium trim for the doors and facia, unique badges, bold colour choices and a comprehensive list of standard equipment. Only 14 units of the New Discovery First Edition will be sold in sub-Sahara Africa markets, making it instantly exclusive for those who buy one.

The optional Dynamic Design Pack gives New Discovery a more purposeful, stealth-like appearance both inside and out, with features including a contrast roof, athletic front and rear bumper designs, luxurious leather upholstery and a sports-inspired steering wheel and pedals setting it apart.