By Emma Okonji
CNBC Africa, the continent’s leading business and financial news channel, has launched its services on StarTimes digital TV network across Nigeria October 1st.
In view of the launch, CNBC Africa, the largest and fastest growing financial and business news channel in Africa, will be boosting its viewership in West Africa by about three and a half million new viewers, adding to the channel’s already extensive reach across the African continent as it launches on the StarTimes digital television network in Nigeria.
Head of Public Relations at StarTimes Nigeria, Israel Bolaji, noted that, “As a business, this addition means an exciting scale-up on our life enriching news channel options for esteemed subscribers and reinforces StarTimes’ stature as the fastest growing Pay TV network operator in Africa.”
On Saturday, October 1st 2016, Channel 309 officially came live on 24-hour home of CNBC Africa, and will cater to StarTimes’ Basic, Classic and Unique Bouquet subscribers across Nigeria.
StarTimes Marketing Director, Oludare Kafar, said, “The new channel will grant subscribers smooth access to various news and programs which provide insightful business information, analysis and intelligence from seasoned anchors and experts both on the African and international financial markets.”
CNBC Africa offers a variety of shows ranging from business and finance-focused shows such as Opening Bell and Closing Bell that takes the viewers on a journey through Africa as the markets open and close every weekday. Other shows such as Hot Stocks speak to different levels of interested and invested individuals as the show provides them with an in-depth look at the latest news on market stocks, and which stocks they deem to be the best to invest in. CNBC Africa also has a lifestyle concentrated element with shows like My Worst Day where successful entrepreneurs share their worst experiences with the viewers, witnessing the entrepreneurs in a more human-like form.
Executive Director for ABN Group, Sid Wahi, stated that “CNBC Africa has had the best Pan African business content for well over 9 years now. Getting onto additional terrestrial platforms like StarTimes paves the way for us to reach new audiences in new markets.”
StarTimes is the leading digital-TV network operator and content provider in Africa, covering 90 per cent of the continent’s population with 440 authorised channels consisting of news, movies, series, sports, entertainment, children’s programmes, fashion, religion, among others.