The Next Titan 3: Young Aspiring Entrepreneurs Troop Out


Multitude of young aspiring entrepreneurs trooped out to the various audition centres of The Next Titan, Nigeria’s entrepreneurial reality TV show, which were held recently in Abuja, Port Harcourt, and Lagos.

The auditions’ centres of the three regions witnessed array of young ambitious entrepreneurs who came to showcase their entrepreneurial ideas to the auditions’ judges in order to qualify for the television knockout stages of the 10 weeks entrepreneurial reality TV show where winner will eventually go home with five million naira, and a brand new car courtesy of Ford and Coscharis Motors.

The innovative show which is sponsored and headlined by Heritage Bank recorded impressive turn out for the auditions in Abuja and Port Harcourt, while the crowd in Lagos for the auditions was uncontrollable as the organisers had to send some of the registered buddy entrepreneurs back home by requesting them to come the following day.

Most of the invited contestants had gotten to the various auditions’ venues as early as 6am for an event that was scheduled to kick off by 9am. And this undoubtedly shows that young ambitious Nigerian entrepreneurs are willing to go any length to accomplish their dreams.

The Next Titan is Nigeria’s entrepreneurial Reality TV Show where thousands of ambitious young entrepreneurs battle one another for a prize of five million naira to start their dream business.

This process starts by allowing the contestants pitch their business ideas through auditions at different zones in Nigeria, before the top 16 contestants with brightest ideas are shortlisted to live together, and to compete by carrying out weekly business tasks and challenges for 10 weeks on television, and with weekly evictions in the boardroom by the judges until the winner eventually emerges to win five million naira and a brand new car.

After the auditions, which now leads to the subsequent top 50 Boot Camp, the final 16 contestants will have very real street smarts in order to make it through the challenges, and the contestants will prove their entrepreneurial flair through various business challenges on the 10-week show, but the effects of educating and involving Nigeria’s budding entrepreneurs who are watching the show on TVs will hopefully be far reaching

According to the executive producer, Mide Kunle-Akinlaja, “the importance of The Next Titan to the Nigerian economy lies in igniting entrepreneurial spirit of young people, and showcasing the possibility of entrepreneurship in transforming lives and our societies with just an idea that can be scaled to greatness.” He added that, by scouting for young talented people who have entrepreneurial acumens, grooming them through a rigorous task and boardroom process and eventually funding a winner’s idea, leading to an opportunity to create jobs for themselves and others, is indeed a big contributor to the socio-economic development of the society.

And what is more compelling is that a broader audience, that is millions of TV viewers are able to watch the 10 week TV Reality show directly on their TV sets, therefore getting their entrepreneurial spirit inspired to take their destinies in their hands. The multiplied effect of this is that the young graduates whose their mentalities have been earlier conditioned to seeking for jobs after schools, would now have a change of mind sets of creating jobs for themselves and others.