Indian-owned beverage firm, La Casera Company Plc, has expressed gratitude to its loyal partners as it treated them to a boat cruise forum recently.
The beverage company which is gradually warming its way back into the heart of consumers said its action was informed by the roles played by the dealers at ensuring that its products remained relevant and favoured in the market.
Managing Director of the company, Mr. Roland Ebelt said, “This is our way of saying ‘Thank you’ to our dealers. Their support and continuous patronage over the years has elevated the brand’s visibility and presence, putting us in hands and homes we possibly could not have reached; and by this, have ensured that our brand remains a leader in the carbonated soft drink market.
“Better days are ahead for all our dealers, as the company would be rolling out several incentives and product discount schemes which would help make their partnership more rewarding.”
Speaking on behalf of the dealers, Mr. Dipo Disu commended the organisation for its continuous support and endearing attitude.
“This partnership is definitely a promising one, as the brand keeps getting better each year,” he said.
Dealers also went home with fantastic prizes such as vacuum cleaners, washing machines, refrigerators, smart television sets among others.