Hotsports Nigeria Ltd. and Unmissable Incentives have signed a collaboration partnership for the marketing of the 5th edition of the Nigerian Sports Award scheduled for December 2nd in Lagos.
At the signing of the MOU at the HS Media Group headquarters in Oregun, Lagos on Monday, Chairman and CEO of Hotsports, Taye Ige stressed the need for objectivity to enhance the brand value of the Award.
“In the course of our interaction in this marketing project, we will look at the credible way of selecting winners for the Award, because when the product is good, of course it becomes easy to sell in the market,” Ige said.
On his part, the General Manager of Unmissable Incentives, Kayode Idowu said the partnership with Hotsports will help to vibrantly drive the marketing potency of the Award to attract sponsors and make the Award more glamorous.
“After four years, we feel it’s high time for us to get corporate brands and organisations to be part of this big initiative so that we can adequately reward our sports men and women who have done Nigeria proud,” Idowu said.
The partnership signing ceremony was witnessed by Tade Adekunle, Project Consultant of Keskese and the company’s Senior Executive – Events, Okhuemoi Emi.
Hotsports, a sports marketing and production company have a strong pedigree spanning over two decades of successfully marketing brand campaigns, special events and productions including the Super Eagles Tom Tom Road Show, Tom Tom Road To Brazil, Peak Action Moments, Guinness Action Diary, Guinness 50 Greatness Football Moments and a host of others.