Airtel Targets Youth with New Product


Like its Etisalat counterpart, Airtel is taking on the youth population as it announced the relaunch of Smart Trybe, a product which was originally launched in 2014.

The repackaged offering is specially designed to cater for the needs and lifestyle of the youth market segment and offers affordable call and data tariff in addition to freebies that comes with it.

At the colourful event that announced the product, those in attendance, majorly youths, commended the telecommunication company for its continuous empowerment effort through the provision of innovative telecommunication packages which had proven useful in realising their potentials and fulfilling their dreams.

According to Airtel Vice President, Brand &Advertising, Enitan Denloye, the latest offered 11k/sec rate to all networks in Nigeria and it comes in three categories.

“These include :Trybe Special Data, Trybe Night Browsing and Trybe Weekend. Customers can dial *312# to connect to the package”, he explained.

Denloye added that SmartTrybe aimed to enhance youth’s access to cheap data and call rates which comes with 1 gigabyte of data at N500 for 7 days, while subscribers on the Trybe Night Browsing get 500 megabytes data to browse between 12:00 am – 5:00 am with just N25, or they can recharge with N50 to browse from 12:00 am – 5:00 am with 1.5 gigabyte data. With Trybe Weekend, customers enjoy 250 megabytes as well as 30 minutes free call to Airtel numbers.

At the launch of the product in Vapors Lounge, Victoria Island, Lagos, customers in attendance were treated to a live performance of Airtel brand ambassadors including Phyno, Patoranking, One Mic Star, Acetune and a host others