Firm Introduces New Beverage to the Nigeria Market


A leading Fast Moving Consumer Goods company in Nigeria, Denna Rossi Limited has introduced Clue Vitamin Beverage to the Nigeria market to meet up the high demand of the increasingly health-conscious society.

In a Press Statement signed by the Head, Marketing/ Corporate Services of the company, Ifeanyi Nihe, the new offering provides a healthy, hydrating, and rejuvenating miracle elixir. It reduces the risk of chronic disease like diabetes, gives more energy and provides a healthier immune system.

According to him, “Clue Vitamin Beverage is an alternative to soft drink and other fruit juices. It’s refreshing and healthy for an active lifestyle. Clue Vitamin Beverage has been designed to be sipped neat, mixed or in cocktails and offers innovative and unique gourmet and luxury experiences with extensive nutrient enrichment,”

He gave some of its nutritional attributes to include immune support and antioxidant properties. In addition, nutrients were said to often juxtapose with messages related to performance and emotional well-being and benefits that go beyond conventional nutritional science.
“It has extensive micronutrient additions at levels often well in excess of nutrient requirements and very good for daily vitamin needs.

Clue Vitamin Beverage is made from highly purified water, natural flavor, citric acid, ascorbic acid, vitamins A, C, E, B6 and B12.

Thus, Clue Vitamin Beverage provides most of the vitamins essential for the body. So drinking Clue Vitamin Beverage gives the benefit of water and vitamin replenishment at the same time,” he said.
The statement also quoted the Chief Executive/Managing Director of the company, Dr. Ifeanyi Nwafor, as saying that the product provides the benefits of water along with enjoyable flavors and added nutrients which can replenish the body. It can also provide anti-aging effects because of its anti-oxidant contents. These antioxidants protect the body from free radicals that cause cell damage and serious eye diseases.

Denna Rossi Limited is the producer of Ivana Fruit Juice, Shappe Fruit Drink and Polar Water.