Ugo Aliogo and Chinenye Nduka
As part of efforts to ensure that GOTV subscribers in Nigeria continue to enjoy media content of the pay-television network, the company has launched a new bouquet known as GOTV LITE. The bouquet which is very cheap to afford, has a subscription plan of N400 monthly, 1,050, (for three months) and 3,100 yearly.
Speaking at a press conference to launch the new bouquet, the Marketing Manager, GOTV, Johnson Irase, stated that the new bouquet would help meet the religious, sports, music, news and entertainment needs of subscribers, adding that the bouquet which has two audio television, Naija and Wazobia, will be launching more channels by middle of September.
Irase explained that since the launch of GOTV in October 2011 in Ibadan, its network reach has spread to 24 states including the Federal Capital Territory (FCT) and this has enabled more homes to join the digital television revolution.
“Since its launch, we have witnessed the price reduction drop dramatically for subscribers to enjoy the beauty and entertainment on the paid television. We have also increased the number of channels on the paid television. It is very affordable and the cheapest in the paid television market, offering subscribers more options. It is very flexible and has about 21 channels and two radio channels. Here we are offering so much content for less. We are sponsoring Ikorodu United football club and also boxing as part of efforts to help the community.
In her remarks, Miss. Efe Obioma, said when they began in 2011, their strategy was aimed at being hyper-local and appeal to the people at the grassroots through their language and imagery that they could relate with, “in every city, we identified a landmark that was close to the people or a slang that was popular with them.”
She explained that since inception, they have grown from 33 channels to 50 and that they have continued to improve daily, adding that the entry card has also decreased from N9, 900 to N6, 900 including the decoder and the outdoor antenna.