It was an evening of celebrating iconic brands, corporate institutions and outstanding individuals who have distinguished themselves at the recently held Marketing Edge Brands and Advertising Excellence awards in Lagos. The event which was witnessed by industry leaders in Marketing Communication across Nigeria saw Chivita 100% fruit juice recognised as the “Most Outstanding Juice Brand in the Country”.
Chivita 100% fruit juice from the stable of Chi Limited was adjudged the most outstanding juice brand in the country due to its consistency in the market, creativity and value as well as the top quality packaging of the juice that allows for the best delivery. The fruit juice also won the award because it was said to be the only wholly fruit juice available in Nigeria.
Initiated by Marketing Edge, the Award has over the years become recognized as a viable and respected platform in the Brands and marketing communication sector due to its in-depth understanding and unbiased role in critical analysis of the sector.
Responding on behalf of Chi Limited, the company’s Managing Director, Mr.Deepanjan Roy, expressed gratitude to the organisers of the event for creating an excellent platform to recognize outstanding brands which have remained consistent in satisfying consumers need.
He added that the award only reaffirms the brand’s position as the leader in the fruit juice category in terms of consumer preference.