Emma Okonji
NGEX, a provider of marketing solutions that drive business products and services awareness among consumers, has enhanced its business directory offerings for businesses.
The number of packages has been reduced from five to two, making selecting of a choice, a lot easier while new features have been introduced to improve communication between businesses and their customers even as businesses can still add their information for free or pay for increased visibility.
The NgEX Global Business Directory is said to be the largest Global Directory of Nigerian Businesses worldwide. It is an NGEX product and it lists contact and descriptive information of businesses in Nigeria and the Nigerian Diaspora. By listing in the NgEX Business Directory, businesses in Nigeria and Nigeria related businesses in United States, United Kingdom and Canada can increase awareness of their products and services to a worldwide audience and enable users easily find their business and services by searching for company names, keywords, brand names and other search terms.
The NgEX Business Directory is visited by over 500,000 unique visitors monthly while users conduct over 3.5 million searches monthly. The high level of traffic and usage make the Business Directory a very attractive platform for businesses to use in reaching prospective buyers where and when they are searching for information related to the business.
Previously, the NgEX Business Directory offered five paid packages with different levels of visibility and tools for businesses to use in reaching and communicating directly with customers. However, to streamline the directory offerings and increase benefits for businesses, NGEX reduced the number of packages to two and added more features to each package. The new NgEX Business Directory packages are now – BASIC (Free) and FEATURED (Paid).
The BASIC package gives each business a separate webpage for each of its branches and each webpage allows the business to include its contact information, logo, pictures, description of the business, links to website and social media platforms, location on an interactive map and opening/closing hours.
The Featured package starts at N25,000 per year and offers businesses all the features of the Basic package plus: Free advertising on NgEX.com and other NGEX websites; interactive button and form on each webpage that allows users contact the business directly; the business name shows up at the top of the page when a user performs a search for particular keywords; a dedicated account manager and discounts on other NGEX services and products.
One new feature that stands out is the Contact Us button, a useful feature that allows customers send messages directly to businesses via email without leaving the business directory page. All a business has to do is include its email when registering and their customers or prospects can reach them directly.
Chief Executive Officer of ResourcEdge Nigeria, Mr. Chuks Anoshiri, spoke about the new business directory packages, saying, “The NgEX Business directory package has increased awareness of my business and improved the communication with my customers. The advertising packages let customers easily find us and now they can send messages directly to us from their phones or laptops once they have found our information.”
Speaking at the introduction of the revamped packages, Business Development Manager for NGEX, Mrs. Bimbo Ojo, said: “We are very excited with the new packages that we have introduced for the NgEX Business Directory. We listened to feedback from users and businesses to understand the challenges they were having in reaching and interacting with each other and we developed solutions that make it easier for Nigeria-related businesses reach their customers anywhere they are.”
