MultiChoice Signs Ighalo as Ambassador

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Leading video entertainment company, MultiChoice Nigeria, has announced Super Eagles and Watford football club

striker, Odion Jude Ighalo as its brand ambassador. The

endorsement deal was signed recently at the MultiChoice head office in Victoria Island.

Ighalo will feature in a soon to be launched DStv campaign which includes TV, Out-of-home, digital, radio and press adverts and make special guest appearances at major DStv events amongst other activities.

Managing Director, MultiChoice Nigeria, John Ugbe speaking on the endorsement said the company is pleased to welcome Ighalo to the family as an ambassador. According to Ugbe, Ighalo’s zest and brilliant accomplishments as a footballer, locally and internationally, made him perfect for the brand.

“From his humble beginnings of playing football on the streets of Ajegunle to scoring big on the international scene, the Odion Ighalo success story is one that deeply resonates with the brand. We believe his energetic display and results on the pitch will inspire Nigerians as they work on achieving their dreams”, he said.

Speaking further, Ugbe said, ‘Over the past few months we have increased the quality of content across packages on our DStv platform to cater to the varied tastes and preferences of our subscribers. Additionally, we revamped our Compact bouquet, offering more value to our subscribers at no extra

cost! We believe that Ighalo’s endorsement will further drive our continuous efforts to provide our subscribers with the best in video entertainment

experience,” he said.

Speaking on his partnership with the brand, Odion Ighalo said, “I am happy to be part of the MultiChoice family. Growing up, we couldn’t afford to have DStv in our house, so I used to pay to watch football at viewing centres. It is a dream come true and I am looking forward to this new relationship with

MultiChoice.”