Olam Sanyo Foods Limited has introduced into the Nigerian market, Mama Gold Instant Noodles. The product, which was formally launched at Protea Hotel, Ikeja, Lagos, was unveiled from a treasure box that was kept in a traditional throne. The unveiling was done by some key distributors of the company with a lot of excitement.
According to the Group Product Manager of Olam Sanyo Foods Limited, Ebere Ejidike, “Mama Gold as a brand has been there in rice and semolina category. It is loved and trusted by Nigerian consumers for its high quality. It is a brand that is very different and nutritious.
Mama Gold noodles is specially formulated after more than two years of research by a team of scientists from our sophisticated research and development facility, in collaboration with Sanyo Foods, Japan and a flavour house in Austria. After seven rounds of intensive consumer research we got the perfect chicken flavour which is loved by Nigerians.”
The Group Product Manager further revealed that Mama Gold Instant Noodles is of a superior quality with right blend of seasoning, the tastiest noodles ever with a golden colour and less sticky. It gives a lip smacking taste of goodness. The product was extensively researched amongst consumers (mothers and Kids) across Nigeria through blind product tests by the leading research agency. 73 per cent of mothers and 70 per cent of children preferred Mama Gold Noodles to the leading brand. Mama Gold Noodles is now available only at Lagos, in 3 pack sizes – 70g, 100g and 120g.
With Mama Gold the consumers should get ready for “Tasty Golden Moments”. Olam Sanyo Foods limited is a subsidiary of Caraway Pte Ltd Singapore, which is a joint venture between Olam International Ltd, Singapore and Sanyo Foods, Japan. Olam started its operation in Nigeria as a single product exporter in 1989. In 26 years, it has grown to a global agri-business leader, operating from seed to shelf in 70 countries. It is headquartered in Singapore and listed on Singapore Stock Exchange.
