The CEO, Brandzone Consulting LLC, Chizor Malize, has received the prestigious Marketing Personality of the Year Award in honor of her dynamic and innovative work in the branding and marketing sphere. The Marketing Edge Brands and Advertising Excellence Award is one of Nigeria’s most recognised awards programme honoring excellence in branding and advertising. The 2016 Award of Excellence recognised Malize as the best in class professional in branding and marketing in Nigeria. It is the highest category of award in the highly recognised industry event and in celebration of her role in driving marketing, branding, media and digital transformation in Nigeria.
The one-day two prong event organised by Marketing Edge, an Marketing and advertising journal, was a gathering of marketing, branding and advertising industry best representing foremost agencies, multinationals, blue chip indigenous corporations and the media. This edition of the awards event, according to the organisers, was borne out of the desire to celebrate and honour individual practitioners and corporations and with proven track records of performance.
In his welcome address at the glamorous event, the Publisher/CEO of Marketing Edge, Mr. John Ajayi provided historical perspectives to the evolution of the awards and the tremendous influence it has made in elevating the industry practice with demonstrable impact in the overall output of agencies and professionals. According to him, the award event was conceived to promote excellence and innovation in the sector and has over the years brought about increased ingenuity, passion and commitment in creating and managing brands.
He described Malize as an inspiration to not a few in the branding and communication industry. “Malize has remained consistent in the advancement and propagation of the brand and marketing business in Nigeria and across the globe. So, her emergence as the Brand & Marketing Personality of the year is a confirmation of her devotion and strides in the industry. The credibility of this award is further accentuated by the fact that it was derived from independently conducted survey and a unified position of the award board. Malize has made remarkable impact in the Branding ad marketing sphere in a very short while of launching Brandzone in the market space. Her insight and depth of knowledge of the industry is impeccable and robust”, he stated.
Chairman of the event, who also is the Chairman, STB-McCann Lagos, Sir Steve Omojafor described Malize as a dogged and passionate practitioner who has brought an interesting and innovative twist to the industry in a manner that is novel, dynamic and refreshing. She has brought an inspiring new zest that keeps professionals informed, confident and inspired. He enjoined industry practitioners to continuously keep ahead of the game through new knowledge and information in the ever-changing world of marketing and advertising.
In his keynote address, a revered marketing expert, Mr. George Thorpe reiterated the need for practitioners to focus on understanding customers and buyers as the consumer dynamics and lifestyle continuously evolve.
He described Malize as a “dogged, goal oriented, dynamic and passionate professional.” He posited that the continuous strides that people like her are making in the industry has infused the increased vivacity required to keep the industry attractive to tomorrow’s generation.
In receiving the award, Malize thanked the organisers whom she described as visionary and thoroughbred practitioners. She disclosed that her vision to continuously build new great brands of the future is fuelled by her passion for branding and the desire to consistently drive growth using branding as a catalyst. She said that the awards would further encourage her to advance the course of branding and marketing practice in Nigeria and beyond.