HotSports Nigeria Limited, Nigeria’s No.1 Sports Marketing firm, has signed-on Arsenal Ladies’ striker and Africa’s best female footballer, Asisat Lamina Oshoala (MON) to market her brand image and endorsements.
A Memorandum of Understanding (MoU) sealing this partnership has been signed, thus empowering this subsidiary of HS Media group to source endorsements and image branding for the all-action Super Falcons’ forward.
The 21-year- old Oshoala, whose towering image has continued on the upward surge since bursting onto the scene at the FIFA U20 Women World Cup in Canada, where she emerged the highest goal scorer and won the Most Valuable Player (MVP) of the tournament award, expressed her delight in partnering HotSports Nigeria Limited.
“HotSports Nigeria is a household name synonymous with Sports in Nigeria and renowned
for its excellence, objectivity and forthrightness. When my Manager told me that we were about to do business with HotSports Nigeria, I did not hesitate to give him a ‘go-ahead’ nod.
“This is a company that has stood the test of time and carved an excellent niche in Sports marketing, brand image management and endorsements. It is a privilege to associate with Mr. Taye Ige, the MD/Chief Executive Officer of HotSports Nigeria, whose own image in Nigerian sports needs no polishing,” she enthused.
“Of a fact, Oshoala is a high-flying brand already just two years of bursting onto the sporting scene in Nigeria. What she has accomplished in such sparse of time only serves to underpin the fact that sky will be her limit – top goal scorer and MVP at the FIFA U20 Women World Cup, Africa Nations Cup winner, CAF Best Female player of year 2014, CAF Best Youth player of the year 2014, BBC Best African Female player of the year 2015, FA Cup winner with Arsenal Ladies – and she is just 21.
“We in HotSports Nigeria believe firmly that this lady is the future icon of Nigerian female football and we intend to give her the best endorsement deal available because she deserves much more,” Mr. Ige said.
Oshoala was snapped up by Liverpool Ladies in 2015 and described by Coach Matt Beard as “One of the best young players in the world.” It was little wonder therefore that under a season with the Reds, Arsenal Ladies activated her contract release clause and she switched over to the London club.
In her debut for the Gunners, she scored a goal in Arsenal’s 3 – 1 mauling of Reading Women at Meadow Park. The Nigerian youngster was also in the thick of action as Arsenal scalped their Chelsea counterparts in the final to win the FA Women’s Cup.
HotSports Nigeria will announce the date for the official contract signing ceremony soon.