Card Expo Set to Boost E-commerce Across Africa


Emma Okonji

Intermarc Consulting, the organiser of the annual CBN Cashless Card Expo Africa Exhibition, has reiterated its commitment to driving e-commerce business across Africa, through its platform, by encouraging entrepreneurs to put their businesses online in order to get better exposure.

The Managing Director, Intermarc Consulting, Mr. Adeyinka Adeyemi, said that many businesses lack national and international exposures because they fail to maximise the power of the internet to grow their businesses.
“It is for this reason that we encourage traders in open markets in Lagos like Alaba, Computer Village, Ladipo, Aspanda, among others to put their stock online,” he said.

He explained that Intermarc would be holding its 2016 CBN Cashless CardExpo Africa in Lagos from 14 – 16 June 2016, with the theme: “Retail Payment and eCommerce.”

According to him, young entrepreneurs, who are developing solutions for e-commerce and e-payment will also be featured during the event, just as the platform continues with its tradition of showcasing the most exciting development in the payment industries.

“With a variety of new innovative technologies, it’s never been more important to keep pace with industry developments, with banks, payment companies and other industries, including new entrants, as they all are vying for their place at the centre of the ecosystem,” he said.

He said the CBN Cashless CardExpo is the biggest card conference in Africa.
“The conference has contributed its fair share to the development of the electronic payment in Nigeria as the conference continues to push the frontiers of payment thereby promoting the usage and adoption of the various electronic channels of payment in the market. The retail payment industry is experiencing a dramatic shift as e-commerce is already capturing a larger share of sales than ever before. New trends in e-commerce shows that purchase of goods and services can occur with payment made on the point of sale (POS) at a merchant location, through the internet, or by telephone,” Adeyemi added.

He explained that e-commerce has been one of the major catalysts for retail industry across Africa and globally, but however said that the huge factor to the growth of retail sector and e-commerce in Africa lies in the usage of internet.

“CBN Cashless Card Expo Africa 2016 will focus on the future of retail payment and e-commerce and how innovation will drive this process. The conference and exhibition will focus on new users as well the service delivery strategy that will deliver the future of retail payments and e-commerce,” Adeyemi said.

During the conference and exhibition, top retail payment and e-commerce experts will provide strategies on how to position and enhance businesses to guarantee business continuity in the ever changing retail and e-commerce industry. Merchants, financial institutions and solution providers will get firsthand information from a panel of experts on developments around the industry and its most pressing issues.

There will be an industry awards ceremony during the three days event, where a member of the audience will win up to one million naira in shopping vouchers available for lucky winners.

Exhibitors on parade this year include both e-commerce and e-payment companies from Nigeria, South Africa, Dubai, France, China, Germany, including over 3,000 visitors and delegates being expected from various professional leanings and industries.