Winners Emerge in Samsung’s “Inspire Bigger Dreams” Campaign


By Emma Okonji

The Samsung Electronics “Inspire Bigger Dreams” competition has produced three winners. The campaign is aimed at encouraging Nigerians to keep their dreams alive, to dream bigger and aspire to greater heights. Mr. Muhammed Nasirudeen Musa, Mr. Ibrahim Ambali, and Mr. Ibrahim Usman Salihu emerged winners out of the entries that were received.
The “Inspire Bigger Dreams” campaign, which kicked off in March, 2016, requested participants to take clear pictures of anything they found inspiring within their environment. These pictures were then uploaded to with a caption explaining why or how the picture inspired them. The top 50 entries based on votes and defined criteria were selected by Samsung, while the three with the most votes emerged as winners after the second and final round of voting.
Managing Director, Samsung Electronics West Africa, Mr. Paul Lee, said understanding customers’ needs and building technology which enhances their lives, is essential to the leading electronics company.

“Over time, we have been inspired by our customers who use these products to achieve amazing things, and we will keep encouraging them to dream big and aim high,” he added.
The company’s current theme, Dream Your Dream, inspires progress and spurs dreams to success, while also nurturing the aspiration of young Nigerians. Following the launch of the Samsung J series smartphones, the innovative ‘Inspire Bigger Dreams’ campaign has proven to be a big hit among smartphones lovers across the country. This time, the campaign produced three winners. The J series smartphones offer users impressive features and benefits.
These unique smartphones allow users get the most out of their mobile experience with functions and features that take mobility to an entirely new level. From the brilliant screen with advanced resolution, contrast, and color reproduction, to viewing text, images and video, user experience has never been better.
Director, Information Technology and Mobile, Samsung West Africa, Emmanoiul Revmatas, said: “Without a challenge, life would be a bore. Inspiration is at the core of innovation. Samsung is encouraging Nigerians to go for the big dream, no matter how challenging it may appear to be. We congratulate the three winners the campaign has produced.”
“Out of the many entries received, Mr. Muhammed Nasirudeen Musa, Mr. Ibrahim Ambali, and Mr. Ibrahim Usman Salihu have emerged as winners. Each of the winners will be rewarded with Samsung smartphones and accessories,” Revmatas added.

In 2015, Samsung launched the Galaxy J7 with the “Picture Your Dream” campaign, which availed Nigerians the opportunity to express their dreams through a palm selfie contest. The winner of the contest, who is the Coordinator, Destiny Trust Organisation, a not-for-profit organisation, Ify Obienu, had her dream fulfilled by Samsung, via sponsorship of the organisation, housing and feeding of 15 kids admitted into the NGO for one year. The company will also empower at least a key breadwinner alongside the child to ensure smooth re-integration into the society.