For the seventh record time, mediaReach OMD Nigeria will fly Nigeria’s flag in the Young Lions Media global competition, as part of activities lined up for the annual Cannes Lions Creative Festival coming up later this year in June. The agency representation is courtesy of emerging winners of Nigeria arm of the competition.
The competition was open to under-30-year-old media professionals representing various media agencies in Nigeria. Eight teams participating this year were given a brief and had little over 24 hours to think, create and submit a media solution to the brief. Finally, based on the presentations to the jury, comprising of media communications and creative professionals, the winning campaign was chosen according to criteria used for the International competition.
The International Young Lions competition gives the next generation of industry leaders the chance to prove themselves by creating campaigns during the Festival week, where more than 400 contestants from around the globe compete in seven categories (Media, Cyber, Design, Print, Film, Marketers and PR). The Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in marketing communications. It is also the greatest opportunity of the year for industry professionals to network and learn about brand communications.
“Our global winning culture cascades into our local markets; we train our talents regularly to be abreast of latest developments. Additionally, we have many local initiatives through which we encourage our people to produce works that deliver on objectives and help overcome current business challenges of our Clients”, says Tolu Ogunkoya, CEO, mediaReach OMD.