Music, Games as Maltina Unveils New Look at 50 

Vanessa Obioha

The Balmoral Event Centre in Ikeja, Lagos, was a vibrant hub for Maltina consumers and trade partners last weekend. Although the event started more than two hours late as final touches were made inside the hall, guests enjoyed games and refreshments to keep them entertained.

By the time proceedings began, the hall had been transformed into an elegant orange affair, paying homage to the brand’s signature colour. The occasion marked the unveiling of Maltina’s refreshed visual identity as it celebrated 50 years of nourishing Nigerian homes.

The new packaging features a richer shade of orange, gold accents and barley elements that reinforce the brand’s malt credentials. Updated sunrays represent vitality and optimism, while a more prominent calcium coin highlights its nutritional proposition. The gold crown cork and the addition of ‘Since 1976’ also underscore the brand’s heritage.

Marketing Director, Nigerian Breweries Plc, Sarah Agha, said the new look represents a more contemporary and confident expression of the brand as it enters another chapter. She assured consumers that despite the visual changes, Maltina’s familiar taste and nutritional credentials remain unchanged.

“This is not just about refreshing our identity; it is about reaffirming our commitment to nourishment and to families across Nigeria. Our new look makes these commitments even more visible. While our identity has evolved to welcome a new chapter, our taste and nutritional credentials remain unchanged.”

First introduced as Maltona in 1976 before being renamed Maltina in 1977, the brand has maintained a strong presence in Nigerian homes for five decades. Its history includes the introduction of multivitamin enrichment in 1993 and calcium fortification in 2009. Beyond product innovation, Maltina has built consumer engagement through initiatives such as the Maltina Nourishment Tour, Maltina Dance All, Maltina Teacher of the Year (MTOTY), and its Christmas and Ramadan campaigns.

In his welcome address, Managing Director of Nigerian Breweries Plc, Thibaut Boidin, celebrated the brand’s journey and acknowledged the consumers, partners and distributors whose support had contributed to its growth. He also reiterated the company’s commitment to social impact, announcing plans to support the education of children from underserved communities in the coming year. The unveiling featured a creative performance by Hermes Iyele, who combined poetry, dance and music around the theme of rebirth. This was followed by a celebratory toast led by Nigerian Breweries executives.

Portfolio Manager, Non-Alcoholic Brands, Nigerian Breweries Plc, Elohor Olumide-Awe, and Senior Brand Manager, Maltina, Daniella Ogunsanya, also spoke about the brand’s refreshed identity and future direction. Elohor introduced the “What’s Your Word” campaign, which invites consumers to describe their impressions of the new look in one word. The initiative is part of the brand’s wider consumer engagement activities.

Guests also participated in interactive games, including Nourishment Darts, Maltina Dance Hall and B-Quick, testing their skills and competing for prizes. The top three participants, Peace, Modesinuola and Alexa, received gifts, while the overall winner won an exclusive five-day, all-expenses-paid stay at Eko Hotel.

The evening ended with musical performances by Wande Coal and DJ Brightstar, who kept guests entertained with popular hits and lively mixes.