Olam Responds to Evolving Consumer Needs with New Brands
Omolabake Fasogbon
Olam Agri’s wheat milling business, Crown Flour Mill (CFM) Limited has announced two new products to further consolidate its position in Nigeria’s flour and semolina markets.
Its latest products, Mama’s Choice Wheat Flour and Mama’s Pride Semolina, were conceived to meet changing consumer tastes, according to the organisation.
Speaking at the launch attended by key stakeholders, including distributors and confectioners, Managing Director of Crown Flour Mill, Mr. Nitin Mehta noted that the products were outcomes of extensive consumer research.
“Our new products reflect our deep understanding of consumer preferences and our determination to support households, small businesses and confectioners with superior solutions that improve profitability and deliver excellent results.
“We intend not only to remain a market leader but to continue setting the pace in quality, affordability and innovation,” he said.
Also speaking, Vice President and Business Unit Head, B2B, Abhishek Singh noted that Olam Agri’s leadership in the bread flour market was built on partner confidence, adding that the company remains future-ready for change.
“Competition is not sleeping. We must continue evolving by delivering products that give higher yield at lower cost while maintaining premium quality,” he said.
The company’s Head of Marketing, Mrs. Bola Adeniji further noted that the new products emerged from research that identified unmet consumer needs in both categories.
“Our research identified clear gaps in the market, and we are delighted to introduce solutions that directly address them. We are confident that they will quickly resonate with consumers and establish themselves as preferred choices in their respective categories,” she said.
Country Head of Olam Agri, Mr. Anil Nair said the product launch aligns with the company’s wider food security agenda.
“This product launch demonstrates our commitment to driving food security in Nigeria. We are deeply committed to enriching the country’s dining and culinary experience through investments in rice, wheat, feed and poultry value chains. This ensures we can support the government’s food security agenda at scale,” he said.
