JessamyCareOne White Paper Positions CIoTh UoGM At The Heart Of Ethical AI Innovation for UK Social Care

Oluchi Chibuzor

A new white paper outlining an ethically grounded, AI-enabled care management ecosystem has been launched by Jessamy Staffing Solutions and Jessamy Platinum Homecare, in a collaboration that places the Centre of Intelligence of Things (CIoTh), University of Greater Manchester (UoGM), at the centre of research, governance, and evaluation.

Titled ‘JessamyCareOne: Reimagining Ethical Intelligence in Social Care’, the publication sets out a practical blueprint for using AI in social care without compromising dignity, accountability, safety, or trust.

The white paper which is authored by Co-Founder and Chief Executive Officer of Jessamy Staffing Solutions and Jessamy Platinum Homecare, Pauline Vuyelwa Muswere Enagbonma, with academic collaboration led by Professor Celestine Iwendi, Head of CIoTh, University of Greater Manchester, UK.

CIoTh, the Centre of Intelligence of Things at the University of Greater Manchester, is an interdisciplinary research centre focused on applied artificial intelligence, intelligent systems, data driven decision support, and responsible innovation.

In this partnership, CIoTh will provide the academic backbone for JessamyCareOne, including ethical assurance, technical validation, and evidence-led impact evaluation during pilots and rollout.

Commenting on the research achievement Prof. Iwendi, noted that social care is a high consequence environment, adding that one cannot deploy AI without rigorous governance, transparency, and measurable impact.

According to him, “CIoTh at the University of Greater Manchester is supporting JessamyCareOne to ensure the platform is not only innovative, but responsible, auditable, and aligned with professional standards in safeguarding and care quality.”

Why CIoTh Matters In This Launch

The white paper emphasises that JessamyCareOne is not a generic digital care tool. It is designed as a human centred ecosystem, with AI capabilities that are explainable and advisory rather than autonomous.

CIoTh’s role is described as critical to ensuring that: AI recommendations remain interpretable, traceable, and evidence base; safeguarding alerts are designed to support earlier intervention without removing human judgement; data governance aligns with UK expectations on privacy, proportionality, and accountability; evaluation is conducted with research rigour, including structured pilots and measurable outcomes.

Commenting also, Enagbonma, explained that the work is grounded in lived reality.

“But it is strengthened by the Centre of Intelligence of Things, University of Greater Manchester, through research capability, ethical oversight, and technical assurance. That partnership is what makes JessamyCareOne credible for the sector, she noted.

Responding To Pressure Across The Social Care System

The launch comes at a time of sustained strain in the UK social care market, with persistent workforce shortages, rising demand, tighter inspection expectations, and fragmented digital practices across providers. The white paper argues that care organisations need technology that reduces administrative burden and improves quality assurance, while protecting service user dignity.

JessamyCareOne is positioned as a single secure platform integrating workforce planning, digital care notes, medication records, incident management, safeguarding workflows, training and compliance, family communication, and commissioner dashboards.

Evidence Led Rollout With CIoTh Evaluation

A key feature highlighted in the paper is the programme’s structured rollout strategy, including sandbox testing, controlled pilots within Jessamy services, and expanded pilots with external stakeholders.

CIoTh at the University of Greater Manchester will lead or support the evaluation framework, measuring impact across, safeguarding outcomes and incident prevention, inspection readiness and evidence quality, workforce efficiency and rota stability, family satisfaction and communication confidence and data integrity, governance, and audit performance.

This approach, the authors argue, is intended to move beyond ambition and demonstrate measurable improvements before scaling.

A Call For Sector Collaboration

The white paper concludes with a call for partnerships across providers, commissioners, academic institutions, and technology stakeholders to co-design, pilot, and validate ethically grounded innovation in social care.

For Enagbonma, “digital transformation in care is inevitable. The question is whether it will be ethical, inclusive, and human centred. With CIoTh, the Centre of Intelligence of Things at the University of Greater Manchester, we are building a model where innovation is governed, evidence-led, and accountable to the people it is meant to serve.”